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Sexism In Advertising Essay

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The advertisement is certainly one of the best media that aids the brands and products to reach to the new prospective buyers. Since the beginning of the era of the advertising plenty of changes has taken place; however, one of thing that remained unchanged is the unrealistic portrayal of the women and men in the advertisement. Sexism and the advertisement have long close relation and till now it is often observed that man is being portrayed as the brave, strong and powerful Superman whereas women are manifested as the well-shaped, beautiful sex object. In the present-day manifestation of the sexism though not present in its startling form; however, it is present in subtle form till now. Consider the add published by the Maxi-milk it can be seen that the brand is selling energy drink that is beneficial for enhancing the body muscles and comes with high protein without any fat. The only character that can be seen in the ad is a man who is hanging from the edge of a mountain showcasing his muscular body. The ad clearly entails that it is targeted towards the men because the ad provides its main focus only on the man and absence of any female character highlights the same.Analyzing the ad further it can be envisaged that the only character in the ad is drinking the product and it is the …show more content…

Though the saleable in this add is lipstick, however through portraying the little girl with a sex appeal promotes the product to a high extent (Evening Standard 2018). The main character of this add is the ladies, who are required to promote what the ad is meant to; however, portraying them as a sex object was not necessary. The disparity between the men and women clothing highlights the ad maker has a different set of rule to promote the saleable and when it comes to promotion, then act of sexism is the best

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