Many women in America have been struggling to love themselves because they do not match what they perceive to be “beautiful.” They might think that because they have some flaws here and there (or everywhere) that they are not beautiful. The company Olay started a social media campaign with the hashtag #allbodiesarebeautiful to let women know that all bodies are beautiful no matter what is on the outside. Olay says that flawless is overrated telling every woman that sees the ad know that they do not have to be flawless to be beautiful and no one really wants to be flawless anyway.
Olay specifically put an overweight, white, American woman on the left side of the ad and a faint light illuminating the outline of her body so it would be the first thing the viewer sees. The lady has her brown hair in a side ponytail and is smiling while she is confidently wearing only a white bra and white bottoms. She is overweight, pale, has big ears, her hairline is receding a little, and her ponytail is not sleek enough – these are many things American women believe are flaws. Olay did that to aid the viewer in understanding that being flawless truly is overrated and one can still be confident and
…show more content…
In the bottom right corner, in small, grey print, is the grey hashtag, “#allbodiesarebeautiful.” That hits the nail on the head for the viewer and Olay. Not only does it encourage women to think of themselves as beautiful no matter what they look like, but it encourages them to share it on social media. After a woman sees the ad, she might head to social media and say some positive things about Olay. Since she posted her positive words to social media, a lot of people are going to see it; the people that see it might repost it and their followers are going to see it, and so on. Now, Olay has more publicity and they did not even have to pay for