Consumers of popular magazines are constantly bombarded with advertisements. The most common form of advertising featured is where the intent is to sell a product. Advertisements are designed to convince the viewer that the product is worth buying. The advertisements utilize people’s emotions to persuade them purchase the product. They use vague statements to appear to be something that the product is not fully. Advertisements are masters of using simple images to convey ideas and feelings that are not always easy to detect. The Smart Water advertisement features an elegantly dressed Jenifer Aniston holding a bottle of smart water. It appears in a 2017 issue of People magazine. She is wearing a light-colored body con dress. She is smiling …show more content…
The advertisement does this by the words it features. It pushes the idea that the water tastes good by saying, “electrolytes for taste”. The phase persuades the viewer to purchase Smart Water over other brands due to its taste. The problem is that the phrase is vague; it has no proof that electrolytes give any flavor to water. There is no study or test of any sort mentioned, so it is impossible to know if what they are claiming is true. The advertisement also claims to be pure by stating, “vapor-distilled for purity”. This convinces the viewer that the water will be clean and safe to drink. Though, the statement is too vague. It never states how pure the water is. There is no facts behind how pure water gets going through the process of being vapor-distilled, and it never mentions what it considers to be pure. The ad also sells the idea that the water is popular in the acting industry by using the phrase, “spotlight sidekick”. The ad shows the product being used in the “spotlight” by featuring a set in the background of the image. These parts of the advertisement convince the viewer that Smart Water is used by actors and is common among