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Coca Cola Rhetorical Techniques

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Share a Coke this summer: An Annotated Bibliography
The “Share a Coke this summer” commercial employs rhetorical device, such as, pathos and ethos. These rhetorical devices are used to persuade its audience to purchase a coke beverage and share it with your friends and family. Throughout this commercial you see a girl and her group of friends having a great time. This commercial uses several techniques to help support the use of ethos and pathos. Some of those techniques feature in this commercial are the Coca Cola logo, music, setting, a love story and friendships. By using rhetorical devices in advertisement it connects with the audience and can increase their sales.
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Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.

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