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Donald Trump's Use Of Stereotypes To Purchase A Political Magazine

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Magazines covers and advertisements are made to influence people to purchase the magazine itself, or the product in the advertisement. There are many details within these covers and advertisements that attract people’s attention without them knowing it. These details can include stereotypes, symbolism, color, shading, and more. By teasing the mind, these details will convince the consumer to purchase the product or magazine. For example, The New Yorker, is a political magazine that mainly targets democrats, and they achieve by using political stereotypes, symbolism, and political beliefs to drag them in to purchasing their magazine. The New Yorker’s February 1st, 2016 issue uses symbolism to convince democratic consumers that their magazine about presidential candidate, Donald Trump. is …show more content…

Around this time, President Donald Trump was running for President in the 2017 Presidential election. Trump was running on the Republican side against former Secretary of State, Hillary Clinton. During this time, Trump was getting a negative response from not only democrats, but more than half of the nation, according to the popular vote. A lot of Americans agreed that Donald Trump would be a horrible President, this opened an opportunity to the editors of The New Yorker. On the front cover of the issue, it is seen that former United States Presidents, John F. Kennedy, Abraham Lincoln, Theodore Roosevelt, George Washington, and Harry S. Truman, are watching one of Trump’s rallies on a television. Trump is standing behind a podium with his well-known election logo on it, and has his known facial expression for giving out a speech. The Presidents seem to be sitting in a room of the White House; as they watch the television, they show facial expressions of disgust and disappointment. Democratic consumers would get attracted to this cover because of the symbolism

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Krauthammer begins his article, “What’s the Case For Hillary Clinton?” by referencing, “Trump’s various barstool eruptions.” This allusion to a bar fight provides the conclusion that Trump has his flaws, while creating a visual representation of Trump’s temperament in the mind of Krauthammer’s audience. This allows the reader to immerse themselves in the scenario, and engage the text in an entertaining and thorough manner. Krauthammer further uses allusions throughout his articles to add legitimacy to his argument.

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