Commercial and print ads have to use some form of attractiveness to reach new and old customers. Companies use appeal to sway a customer to buy their product. Ads must appeal and articulate to a person’s wants, needs, or personal interests. Most all common advertising appeals psychologically to potential buyers through the use of fear, humor, rational, sex or bandwagon propaganda. Fear appeals highlight on the negative endings that can happen because of an action or inaction. A humor appeal develops recollection, assessment and the intention to purchase the product. Rational or logical appeals focal point is on the consumer’s need for reasonableness and functionality of the product. Sex appeal advertisements communicate a precise message to the aimed demographic audience. A bandwagon approach makes buyers think they are missing out by basically saying that the consumer’s need is to belong. …show more content…
They both have strong campaign ads; chances have it that you have seen at least one ad from each company on TV, or magazines, etc. per day. While both use a sense of humor to get your attention, and create an emotional link, Geico tends to use more satire, while Farmers direction is more of an exaggerated but real life insurance claims approach.
Geico has many well recognized characters; the cave men, the gecko, and the "Hump Day" camel. Many of Geico's commercials use a misdirection approach. Meaning, you really do not know what their advertising until the very end. They use humor in order to get you to remember their name and service. While Farmers, on the other hand, does not put infuses, or rely on the spokes person or character as much as on their representation of real life claims to convince you that they truly have experienced, and well informed agents in the industry, because they have been around a while and have pretty much seen it