State Farm is a very well known insurance company. They are known for their great coverage and rates; along with many other discounts that they offer to customers. They are at the top of the game against other insurance companies that they compete with. They have many various ways that they advertise to get people to come and get insurance from them. They range from funny to more sentimental types of advertisements. They want their customers to always feel like they have their back. In this commercial that we will be analyzing they are aiming towards really anyone looking to purchase insurance. It feels like they want to show that with everything going on and everything changing in your life, they will always be there no matter what. They bring a sense of trust and stability to the table that people look for when choosing an insurance company. This commercial that State Farm …show more content…
State Farm is using security to get people to purchase their insurance. They show that with them customers can do anything. In this commercial, we are seeing a young man, slowly maturing, who them gets married, and starts a family; all with the help of State Farm. The background music that they have playing behind everything going on is very cheerful and calming. As we can tell, even just from the description of the commercial that it is very fast paced. The commercial lasts a duration of thirty-one seconds. This advertisement does a very excellent job in representing this company. Like stated above, it is very comfortable and gives off a warm vibe that makes people feel safe and secure. State Farm wants to be known for being safe, even with some of their other ads; like for example, the commercials that have “customers” use the jingle “Like a good neighbor, State Farm is there.” when they are in trouble and need