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Peeps Commercial Analysis

1488 Words6 Pages

Imagine that you were part of an advertisement company and you must figure out how to best persuade the people watching your commercial to buy your product. What kind of techniques would you use? There are arguably many different types of techniques that advertisers use in commercials to try to persuade people to get their products. The commercials that I chose for this paper were the Peeps brand commercial called Brothers and the Coca Cola brand commercial called Brotherly Love. In the Peeps commercial, there are two brothers who wake up one Easter to finding Peeps candy in their living room. Throughout the commercial it shows the two brothers doing various activities together like Easter egg hunting, going to church, etc. The oldest of the two is commenting on various things they can make with the Peeps and this is significant because it shows people that they can do many things with the candy. In the Coca Cola commercial it shows the story of two brothers. The older brother is always making things difficult for his younger brother by doing things like moving the headphones up on a high shelf, making him walk in the rain without an umbrella, etc. But in the end of the ad there are some boys trying to mess with his …show more content…

The way that the backgrounds are it makes it feel like the commercial is more in a modern timeframe. They also make a point to incorporate red in each of the scenes which is what people associate Coca Cola with. This is a smart tactic that has people unconsciously thinking about the soda while watching the commercial. Another thing smart thing they did was they included different types of Coke products in some of the scenes. This helped to promote the product because the soda became one of the main focuses in certain scenes. I believe that this commercial was more successful at incorporating aspects of imagery than the Peeps commercial because it had better examples of imagery in

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The puppy, monkey, baby kick start commercial was funny. It was different and unique all at the same time. It got a little weird at some parts but other then that it was a pretty good commercial. The whole puppy, monkey, baby sticks in your head. So does the song he sings.

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Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

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Skittles relates more to people of all age. The Turbo Tax commercial relates more to adults that actually have taxes to do. The Skittles add was funnier than the tax commercial because it showed a cop and robber stopping to catch Skittles in their mouths. The tax commercial was a little weird considering that Humpty Dumpty looked a little creepy. So the Skittles commercial was more persuasive than the Turbo Tax

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The ad shows the affect the soft drink had on Drake’s sudden ability to perform. The sprite spread like wild fire through the rapper’s body and instantly he came back to life. The soft drink seemed to revive him just as a Doctor revives a patient who’s heart stops beating. Within moments of

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The intended audience in this commercial is the everyday person. According to Statistic Brain Research Institute, “96% of the world’s population can recognize Coke just by their logo”. With that being said, most age groups will buy the product because of taste and marketing techniques. While watching “Love Story”

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These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

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Many advertisers uses special techniques to persuade many people to do or buy things. The goal of an effective marketing campaign is to encourage consumers to purchase a product or service. Most advertising campaigns follow one of several techniques, based on typical human psychology, an example of marketing a product or a service in a way that connects it to something that the viewer can connect is the Association technique. The Centers for Disease Control's Flu Vaccine advertising Campaign uses several persuasive techniques to persuade audiences that getting vaccinated is beneficial. The intention of these ads is that getting a flu vaccine is for everyone with a positive image and value.

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Does Coke Use Pathos, Logos, or Ethos to Sell Their Products? What sells soda products? Advertisers take money strategies into examination when advertising their products. Coca-Cola is no different in this case.

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The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.

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There’s a certain collective effervescence Coca Cola wants to be associated with drinking Coke. We all know the sort of “high” we get after going to a concert; Coca Cola wants drinking Coke to have that same effect on people. Describing collective effervescence, Shilling states “This force is experienced mentally and physically, and binds people to the ideals valued by their social group” (196). The ideals this ad wants you to have is drinking Coca Cola and having fun. This again circles back to Coca Cola drinkers being in an in-group.

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These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

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Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

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The older commercial advertised the product while consulting to what was going on during that time period. The newer commercial advertised their product, but also add humor and a child. Even though each commercial had different attributions, both commercials were successful at selling their product

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Age and life cycle can be tricky variables because there are different needs and wants as accord to the age of a person. The main sector in which Coca-Cola Company targets is the youth because there is a much need of refreshment and energizers to cope up with their daily activities. Gender is also an issue needed to be given prior by Coca-Cola. Men and women tend to have different attitudinal and behavioral orientations, based partly on genetic makeup and partly on socialization practices. Coca Cola targets both genders with its wide variety of drinks.

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This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived

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