Mount Franklin produce another advertisement as they incorporate ‘Add a little sparkle’ which implies that they now sell sparkling water to consumers. The ad includes celebrity endorsement as Jennifer Hawkins to attract audiences with some sex appeal to convince the audience that Mount Franklin sell the best and natural sparkling water. Their message that you look better with sparkling water and the beverage taste better with Mount Franklin. The famous Logo Mount Franklin uses the message of the ad to sell their product (Their intention). On the other hand, Schweppes’ new advertisement for the beverage solo positions the audience to feel that they are better on Solo and that solo quenches their thirst the best. In this ad, a persuasive technique called ‘status’ is used to convince the audience and consumers that solo implies a massive change to personal change to fitness and strength. This message is used to sell their product to audiences and draw their consumers of Schweppes to buy the beverage Solo. They do …show more content…
The difference between the two ads are Mount Franklin’s use of sex appeals targets an audience of men or mature teenagers, whereas Schweppes appeals to an audience that is more involved in fitness and sport through the use of direct appeals, challenges and Music. By Mount Franklin presenting Jennifer Hawkins is portrayed as good looking, because of the technique Mount Franklin uses, sex appeals, this substantiates well together as the ad implies that sparkling water makes you better and makes you feel better. On the other hand, Schweppes intends something different as they try more of a direct appeal to fitness and sporty people. Mount Franklin uses sex appeals to attract their audience which is men. Direct appeals from Schweppes is used well as it targets the audience effectively and attracts the right audience, fitter people. These factors are the key note to the