Marketing concepts in every advertisement can make or break a company's product. Advertising to the right target market gives companies the opportunity to make their product stand out. In these two ads they are obviously targeting men and women who want a new look. However, besides one being for men and one being for women they do have some differences in how they target their audience. The shampoo ad targeted at women does not use a celebrity, where the men ad uses a pro football player. The men ad is trying to establish the propaganda technique of bandwagon and make people think because an NFL player is using the shampoo so should they. The women's ad uses a woman with long, voluminous hair, not someone well-known, but someone with hair they would like to have. The ad targeted at women also uses media to get their ad shared on more places because they have a hashtag. By using this tool they are appealing to this day and age due to the fact that our …show more content…
One of the most obvious similarities is the fine print. Both of the ads use fine print to detail the hidden information. They are required to put it somewhere so why not make it so small the customers cannot read it? Most ads nowadays do this, they do not want the buyer having knowledge of what might be wrong with their product. The ads even go as far as saying that their product will make your hair thicker than your unwashed hair, of course it will! When a company puts out an ad, is it not always all about the print, its what the customer sees as well. In both ads one of the most meaningful market concepts is the lighting and positioning of the hair. In the both ads their hair is obviously blown out to make it look thicker and longer. Also the lighting makes the woman and the man glow, giving a feeling of richness and self-worth. If customers use this product they will feel better about