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Comparing Two Ads

935 Words4 Pages

Modern companies are always finding a new way to communicate their products with their audience. Such in the case of these two advertisements. Both advertisements have used the latest high definition technology to attract their audience. The two automobile companies, try to improve their sales by updating their advertisement with high-quality pictures and innovated technology. Both ads include unique features from each product that distinguishes it from other products. The first advertisement has a Toyota Brand-New Camry Hybrid and the second advertisement has a Chevy Malibu. Similarity, the advertisements seek to persuade parents to purchase their product. The advertisements allow the target audience to know more about the product and choose …show more content…

Since the brand, Toyota stands out people do not need their money guarantee because they can rely on the manufacturer. Chevy is very brief on what the features the car includes and people are always wanting to know more about the product or why they should pick that product over another to have a safe feeling of buying the right product. Toyota does a good job on letting the intended audience know these questions. The Toyota car advertisement uses more color to catch the audience’s attention. They used a picture of a city at night as their background, while the Chevy advertisement only uses a plain white background. People will most likely take the time to look at the Toyota advertisement because its background will catch the attention of the intended audience. The Toyota also includes pictures of the addressed innovated features that the Brand-New Camry Hybrid includes to help their audience have a clear image of why they should choose their

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