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Summary: Break Out Of The Ordinary

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Break Out of the Ordinary, and Embrace the Ordinary? While flipping through a magazine, you come across a picture. This picture displays a piece of computer hardware breaking through a concrete wall. Intrigued by such a strange sight, you decide to take a closer look into the advertisement. The advertisement tells the reader that they can avoid being ordinary by investing in the company’s product. The advertisement tells the reader that they will gain good performance from the product while avoiding the high cost of competitor prices. It claims that the product is extraordinary because of the product’s speed, performance, and software. The claims that the advertisement makes are as difficult to believe as the picture of their product breaking …show more content…

The logical appeal is a “rhetorical strategy that intends to show readers that the argument depends on formal reasoning, including providing evidence and drawing conclusions from premises” (Troyka & Hesse, 2017). The ad’s text seeks to educate the viewer about OCZ’s superior product but fails to provide useful knowledge. The advertisement uses bullet points to list some of the specifications of the product and then explains how the specifications are favorable using a block of text. The bullet points illustrate things like the max speed, the max storage space, the name of the reading device, and the software in the product. The block of text is designed to tell the reader that the company is friendly and that it offers perks like advanced warranty protection and worry-free customer service. Including all of this information is acceptable, but these specifications and bonuses have nothing to do with the actual power and performance of the product. The text in the ad desires to educate the viewer about OCZ’s superior product but fails to provide useful knowledge, exposing the company’s true

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To help prove his point, Turow includes examples of ordinary consumers and how advertising companies have affected their lives. Turow includes a story of a fictional, middle class family that has been targeted by advertising companies. This example is important because it illustrates the power of the media on a small scale and how it can affect families, the reader’s family included. Turow includes this fictional example because it is a real possibility in today’s world, and it happens to the family without them realizing

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I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather

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The Beauty in Breaking by Michele Harper is a memoir about Dr. Michele Harper. In this book, she discussed the ways that systemic racism finds its way into the healthcare system. In Chapter 5, Dr. Harper tells a story of a young Black man who refused to be examined after police brought him to the hospital. Had Dr. Harper not stood up for the young man, his right to refuse treatment would have been violated. This story is an example of how Black people's rights can be violated in healthcare.

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The commercial delivers a message that no text, photo, or notification is worth risking any life. This commercial sends this powerful message through the rhetorical appeals; ethos, logos, and pathos. Definitions For those who may not be familiar with what these rhetorical appeals mean here are a couple basic definitions to help give a better understanding. They are all three persuasive strategies of writing.

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In today’s society, advertisements are second shadows. They follow you on the highway, plastered on exceptionally large billboards. They follow you on the Internet, popping up after every click of the mouse. They follow you at your own home, when you turn on the television. No matter where you go, companies are thrusting their products upon you; there is simply no escape.

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Her strategies enable the reader to feel and imagine the position that she is in, and this allows them to efficiently understand her argument. However, she does not demand the reader to hate advertisements, but allows them to draw conclusions on how effective they can be. While also stating her argument, she allows the reader to show sympathy and desire to her children in this “experiment” by thoroughly writing in an engaging and humorous tone. Steingraber finalizes her argument by counter-arguing that leaves the reader to believe this experiment was a “success”. Because of Steinbarger’s rhetorical devices, readers are able to grasp the idea of what advertisements can do to a person’s perception.

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By the author producing this argument, he uses logos to appeal to the audience. The intended audience should be able to accept the argument because it provides an adequate example. Better Future Foundation uses a fact placed on the advertisement which states "1 out 30 kids are suffering from poverty in the US alone". The fact was placed on the advertisement big enough for anyone to read it. The creator wanted the advertisement to appeal to anyone who uses logic and who prefers logic.

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Language in the Hands of Corporations: The Effects of Advertising In William Lutz’s essay “With These Words I Can Sell You Anything”, he emphasizes the words and phrases used by companies to make claims that appeal to the consumer, while simultaneously preventing the company from being legally bound to fulfill those claims. He advises to look out for words such as: help, more, virtually, new and improved, up to, acts, works, and like. Lutz claims “Every word in an ad is there for a reason; no word is wasted” (62), and that critical thinking is the only way to see what an advertisement is actually saying (63). For example, an ad by Delta for a bath faucet reads: “Save up to 32% more water per minute.

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Even though this essay lacks in some aspects, the message of the advertisement is so strong that it makes up for what is

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In the article “With These Words I can Sell You Anything” advertisers are trying to convince and push you to think they are making a claim for their product, but actually are not and that they use parity claims. Parity claims are actually just putting fancy words in their advertisements to change your state of mind of the product. I think that advertisers are professionals at trying to trick you or persuade you with these words they use to try and get you to buy their product. They are in a sense of being sneaky without you knowing until you buy the real product and finding out that it might actually might not be what they advertised it as. Lutz writes that you try to read into the message you think is being proposed that the ad has, but it doesn’t have one.

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