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How Does Dish Network Use The Elements Of An Argument?

307 Words2 Pages
The advertisement under analysis is the Hopper, which is an advanced digital video recorder created in 2012 by Dish Network. The general purpose of the ad is to persuade its audience of people who still use cable television to purchase the Hopper. It attempts to accomplish this by utilizing elements of an argument, rhetoric, and various advertising techniques.
The text is used to apply argument elements such as a hook, claim, and support to a claim. The advertisement hooks the viewer with large text that states its claim, “Introducing 2-year TV price lock.” It then goes on to support its claim by boasting it’s “190 channels for $49.99 monthly.” This shows how Dish Network uses elements of an argument to persuade its audience.
Advertising techniques
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