With These Words I Can Sell You Anything Analysis

In the article “With These Words I can Sell You Anything” advertisers are trying to convince and push you to think they are making a claim for their product, but actually are not and that they use parity claims. Parity claims are actually just putting fancy words in their advertisements to change your state of mind of the product. I think that advertisers are professionals at trying to trick you or persuade you with these words they use to try and get you to buy their product. They are in a sense of being sneaky without you knowing until you buy the real product and finding out that it might actually might not be what they advertised it as. Lutz writes that you try to read into the message you think is being proposed that the ad has, but it doesn’t have one. You fall for the word “help” and often think that it is the answer while it actually does nothing but just to aide you. Lutz also writes

Lutz writes in his article that even if the product has been out for a while it is still categorized as “new”. Even when the company puts on a minor tweak on the product or put more into the product, it will be better than before. Lutz writing that when a little change has happened on a product we are quick to jump on it because we live in a generation where newer and more improved applies to us. You should compare the two products to see if the change was worth it to maybe buy at a little higher price. I think when people hear the word “new and improved” it has to be better and that I have to get the better product. I think we should spend more time trying to see if new or improved product is even worth it and if the changes are even effective to you and not just some useless add on to jack the price a little higher. We should compare the pros and cons of the improved product to the original