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'Synthesis Essay: The Chevy Commercial Maddie'

704 Words3 Pages
The famous philosopher, Plato, once said that “rhetoric is the art of ruling the minds of men.” A person or company may appeal to ethos, logos, or pathos in order to convince the minds of whoever may be listening to their message, thereby allowing them to “rule” the minds of their audience. The commercial, made in 2014 by Chevy, strives to grab the attention of people with middle/upper-class incomes who are looking to buy a new car. The Chevy commercial, “Maddie”, emotionally connects with their audience, establishes trust in their brand, and presents facts in order to successfully convey their message that their car is a best friend for a lifelong journey, similar to a dog. By reminding us of family and showing the relationship between a girl
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