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Ad Analysis Full Text

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Recommended: Feminism and advertising

Emotions: The revised ad communicates a feeling of adventure, independence, and intrigue. Actions considered: Combining the words “Girls” and “Run” evokes a sense of motion, street, and grit. The original ad featured bright colors and more of a girly feeling. Effectiveness of versions: Both ads are effective in their own way. The original ad is simple and not fully indicative of the organization. The revised version speaks of intrigue and adventure. The candy-colored pink and green are replaced with a more serious color story providing depth of character. Typeface: Arial font is utilized for the subhead text so that it is legible and non-competitive with the impact text. Crackvetica font replaces the logo font, bringing a feel of ”street”
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In the text Advertisements R Us by Melissa Rubin, the author educates and goes into depth on how advertisements are designed to persuade the audience to do something. It seems that advertisers incorporate certain texts or images in their ads to target a specific group of people that they are trying to sell something to. Theoretically, people are more prone to buy or do something, if they see an ad that sparks their interest. This is where companies tailor their ads to be more interesting and expressive towards the audience they are trying to advertise to by incorporating details that would help target. It is possible to analyze an advertisement to determine who they are targeting and what message they are trying to give off based off the context

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The first ad uses ethos to sell their product. They pursude people by using J Lo as the star of the commercial. By using J lo they think that people will buy their product, just because they use J Lo. The second ad uses pathos to get people to buy their product. They try to make you feel sad and nostalgic from having your child all grown up and ready to drive.

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In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

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In the ad, the bold color of red, white, and blue is covering the background. A freshly cut Avocado and a delicious meaty burger is occupying the center, as if, trying to make the viewer’s mouth water. Although a small part of the ad, happiness is shown in the eyes of a little girl holding the flag of the United States, showing how patriotic she is. A welcoming sign to California is clearly seen to invite the viewers to visit the fascinating State of California. A stunning

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The primary goal of the ad is to encourage and persuade the audience of Georgia Southern to purchase and enjoy Starbucks’ autumn seasonal beverages. The takeaway, “Get Ready… to FALL in LOVE Again,” explicates the products’ association with fall and stimulates the strong emotion of love. The importance of the takeaway resides within the implicit information given: the products are predominantly offered during the fall season and are desirable (as depicted in our advertisement). Visual clues to support the takeaway dwell within the poster’s digital sketches of the beverages, images of the autumnal leaves, and warm color palette. Specifically, the “LOVE” of the takeaway and the visually pleasing sketches of the products spawn a sense of ecstasy,

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The bold text stands out from the rest of the text as a way of grabbing the audience's attention. Below the large text is smaller text stating you deserve a safe and healthy relationship as well as listing the website loveisrespect.org. On the website it states that 1 in 3 adolescents are a victim of physical, sexual, emotional, or verbal abuse from a dating partner which exceeds rates of any other type of youth violence (Loveisrespect.org). By including the statistic as well as the website in the ad it effectively supports logos by providing a greater variety of statistical evidence linking readers to valid research, factual information, and an array of resources young people can access to differentiate healthy versus abusive dating for themselves or

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