ipl-logo

How To Write A Rhetorical Analysis Of Find Your Magic

948 Words4 Pages

Axe is a male grooming product line marketed to men and owned by a French Company named Unilever. “Find your Magic” is a sixty second promotional commercial created in 2015 and can be seen on TV as well as online. The ad was created by Unilever to mark the end of an era of "babe-magnet" advertising and launch a global promotion that's not about attracting women at all. Instead it calls on men to find their magic with the ad by 72andSunny Amsterdam, a global commercial advertising company (Creativity Online). In the past, they were known for their sexy and humorous ads featuring firefighters, angels, astronauts and other unrealistically attractive occupations. The ad “Find your magic” is directed toward not the perfect man, but to the everyday guy, the average -joe-. The purpose of the ad is to make a profit, but it is also to generate the idea that “the magic” or the quality that defines your masculinity is already within the consumer and the pitch is a “help us help you” mentality. The ad itself is a series of clips of countlessly different types of masculinities …show more content…

The confident tone suggests that Axe is confident when the narrator says with full and unquestionable confidence: “who needs some other thing, when you got your thing” (Find Your Magic). Meaning you don’t need something to make you a man; you just need to have confidence in your masculinity. There is such an assurance in his voice, when he is telling men to feel “confident” about their “magic.” Axe did this because they want the world to know, “men all have their own “thing” something special that makes them attractive to the world, whether it’s their walk, their talk, their smile or their style- it’s their magic and they should be self-confident in their magic (InspirationRoom). The tone of this commercial is a message to all men who have been subject to judgement based on their manhood: that they should be confident in the fact that they are

Show More
Related
798 Words | 4 Pages

The speaker is a handsome, ripped, shirtless man and he compares his physique to the husbands of the wives that are watching the commercial. Old spice is a body wash and it uses this image of an ideal man to gain credibility for itself.

Read More
579 Words | 3 Pages

The video is for men’s after shave and features a muscular, athletic looking man with a deep British sounding voice who asks the audience (he refers to as “ladies”) to compare their man to him by asking several times to look at their man and back at him. Then suggests that their man is not hi, but if he stop using body wash which smells like a lady and switched to Old Spice he quotes “He could smell like he’s me.” (Old Spice, 2010). Although the commercial can be perceived as satire on stereotyping what a man should look and smell like, it is still focused on ladies, and suggests what a

Read More
1054 Words | 5 Pages

This commercial start with a sperm entering an egg and then from there the man grows up and goes through man life events and at the very end it says, "You can take on anything of course you can, because you are a man". This all ended with the commercial saying that he made it through all of these events because the man is comfortable with who he is that it is time for comfortable skin and that they should use Dove Men's body wash. The life events that it depicts are marriage, having a kid, changing a tire in the rain, lifting weights, knowing how to fight, not showing your sensitive side, checking out noises at night without being scared, rack the leaves/ mow the yard… manly things? I think it related to Health and Illness because it not only showed the man aging but it

Read More
1014 Words | 5 Pages

This ad is about protein supplements. The brand targets men in many ways, for instance in their figure,who they should look up to, what type of sports men should be watching and how a couple of words are a bit exaggerated to replace the word strong, such as “Groundbreaking”, ”Superior”, ”explosive muscular growth”. Even the site for the product includes the word strong (MHPSTRONG.com). The name of the supplement is MHP which is Maximum Human Performance. The name tells young men that they have to be as strong to achieve great things.

Read More
123 Words | 1 Pages

The course of conversion was beneficial to George W. Bush because he considered it as the only way possible to save his marriage and drift away from his drinking habit, his reaction was as follows: This saying shows his willingness to have a spiritual experience which can lead him to start his life over again. Certainly, George W. Bush’s personal story is seen as a support to many of his evangelical followers, seeing him as one of them who admits that his faith plays a role in his decision-making. According to Geoffrey, Layman and Hussey, much of the coverage of the George W. Bush’s relationship with the evangelicals’ constituency has seen it as special, planted in their shared spiritual experiences, they opined that:

Read More
1540 Words | 7 Pages

The Cleaner of Your Dreams ad captures the attention of several different audiences. It’s target audience and intended audience differ. Because the major of people who purchase Mr. Clean products are women, this ad was from the view point of their target audience. The handsome “Mr. Clean was a big hit with women aged 35 to 54, with women responsible for 72% of

Read More
1149 Words | 5 Pages

Using a desireable star like Aaron Mustafa, it portrays as to what the ultimate man should look like. The ad is appealing to their emotions by using an ideal masculine man (good looks, has money, manly scent), which will reel them into purchasing the product. All these sayings and gestures portray how unachievable and overly exaggerated this man is. And of course, all to grab the audience’s attention in hopes to convincing them to buy the

Read More
1122 Words | 5 Pages

Old Spice’s ad doesn’t sell the products attributes, it sells the ideologies and associations that the symbols in the ad produce about the body wash, alluding to a deeper mythical meaning that relies on cultural codes and context (Williams, 2003, p.155). Similar to the way in which Nike succeed in using an innovative cultural expression, Old Spice breaks away from the cultural orthodoxy of hyper-sexualized men’s body wash advertisements. Instead associating their product with manliness, to produce particular myth about Old Spice being the scent for a ‘man’ (Holt and Cameron, 2010, p.20), with the ad itself becoming a guide on “what it means to be a man of the twenty-first century” (O 'Connell, 2010). Through the use of ideologies, the ad presents a dual meaning, allowing men and women to interpret the ad differently and appealing to their consumeristic ideals. To females, the Old Spice sells the myth of romance and ‘manliness’ through the portrayal of an ‘ideal man’.

Read More
792 Words | 4 Pages

In today’s society, the traditional differences between genders are constantly reinforced. The male figure is usually characterized as the strong, successful, dominant gender. When advertisements create a target message for men, they exploit the male ego. This means that men are thought provoked to look or be

Read More
763 Words | 4 Pages

What makes you a “real man”? Advertisements are affecting the confidence of millions of people every single day in order to sell their product. Companies in the protein industry such as Met Rx and Maxmuscle, are no exception to getting into their target audiences’ head. These companies focus on how they believe men should look by featuring muscles and “manly” activities within their advertisements.

Read More
1887 Words | 8 Pages

AXE offerings include antiperspirant, body wash, shampoo, face wash, and shave gel. This ad does a good job displaying its purpose through the use of images. The AXE print ad uses a lot of bright colors and projects the product in the middle of everything to give it a floating appearance. Using critical analysis

Read More
1492 Words | 6 Pages

There is a lot of pressure on men in society to be manly; however, what exactly does it mean to be manly? Though many people have different opinions, a lot of them conclude that a man has to be strong and somewhat emotionless to be considered a man. This assumption can lead to Toxic Masculinity, which is “A false idea that men are expected to be as manly as possible” (The Hard, Adrenaline-Soaked Truth About 'Toxic Masculinity, 2017). Men are forced to face these assumptions not only from those around him, but also from people he might see in Media. Media reinforces Toxic Masculinity which in turn causes men to belittle women.

Read More
967 Words | 4 Pages

For example In Old Spice’s commercial “The Man Your Man Could Smell Like” they create an image that men who use their body wash are manly, rich, and attractive, which I think most men would like to be represented as. Another example is in the Lux body wash commercial they create an image making it seem like every women using their body wash are happy, sexy, and stylish. To achieve these thoughts created by the audience advertisers use many different techniques

Read More
839 Words | 4 Pages

In the case of Gillette, the concept was male grooming. In recent years, the male grooming has gained significance, especially with the rise of metrosexual men. Brands are capitalizing on the shifting perspectives regarding male grooming to market products that a metrosexual man would want to purchase. The Gillette advertisement aims at creating awareness about its new shaving razor, “Gillette Body”, which offers unparalleled shaving experience. The razor is the first of its kind because it is specially built for male body terrain, which is uneven and tough.

Read More
929 Words | 4 Pages

This advertisement includes four men and one woman who are all wearing Dolce and Gabbana clothes. Two of the men are shirtless with oiled bodies, showing off their muscular body type, which is considered to be the ideal male body type. This causes the men viewing the advertisement wanting to be like them. Beauty standards are just as important in the male society as the female society, just that it is more emphasized in the female society.

Read More

More about How To Write A Rhetorical Analysis Of Find Your Magic

Open Document