Met Rx And Maxmuscle Advertisement Analysis

What makes you a “real man”?

Advertisements are affecting the confidence of millions of people every single day in order to sell their product. Companies in the protein industry such as Met Rx and Maxmuscle, are no exception to getting into their target audiences’ head. These companies focus on how they believe men should look by featuring muscles and “manly” activities within their advertisements. Although they may have a similar end goal, the companies have their own set of tricks up their sleeve to persuade consumers to purchase their protein powered products.

Shaping Every Body for Every Men Met Rx’s advertisement regarding their protein bars shares an abundance of tactics with the Maxmuscle advertisement for their new product “Max Milk”. One of these tactics they use to sell the product is by displaying strong men. On the Met Rx advertisement, it shows a man working on out the bottom half of the ad. On the Maxmuscle ad, it shows a fit man hanging from a cliff whilst consuming the product. Met Rx also uses their slogan, “Shaping Every

Starting with the comparison of the men who are displayed on the advertisements who seem to have different activites in mind for consuming their corresponding product. Maxmuscle’s man of choice is adventurous and wild, potentially how one may view a male in a more primitive type state of behavior. The man pictured is hanging off a large cliff single-handedly while drinking the product. Met-Rx takes a different approach on their ideology of a “real man”. He is pictured representing the protein bars is shown in two settings at the same time: one located in a professional setting which gives the viewer a sense of a hard working individual, meanwhile, the other half of the photo shows the man in a gym lifting weights. These two settings may represent two places appropriate for the use of the protein plus