Dr Pepper Ten-Mountain Man Argument Analysis

From toys to cars, commercials and advertisements in general are aimed at numerous demographics. Soda commercials, on the other hand, are usually a bit more subtle about (though not necessarily less effective with) their aimed market(s); however, Dr Pepper 10 is a huge exception. Its ad campaign, specifically the "Dr Pepper TEN – Mountain Man" advertisement, throws subtlety, and some caution, to the wind, literally announcing its aims and using overblown imagery and sounds to back it up (Wall). Nonetheless, just as in some seemingly non-specifically focused diet soda ads, things are not necessarily as they appear; using a specifically focused, over the top advertisement, the "Dr Pepper TEN – Mountain Man" advertisement ironically attempts

Being that the drink is both an alternative to its full calorie counterpart, and specifically Diet Dr Pepper (or diet soda in general), Dr Pepper TEN separates itself comically, yet intentionally. However, regardless of its aimed demographic, the "Dr Pepper TEN – Mountain Man" commercial makes itself open to anyone through its humor. Though most diet drink commercials aren't necessarily obvious about their aimed customers, and are often lighthearted, the occasional sublimity and mostly unchanging woman focus is more exclusive than the mockingly manly "Dr Pepper TEN – Mountain Man" commercial. This is namely because the gender humor in the Dr Pepper TEN commercial makes it easier for anyone to get behind, because even though it has a definite masculine focus, it is so over the top that people of either gender could enjoy the humor behind it, whereas commercials like the "Diet Coke – Car Wash" ad, thought lighthearted and somewhat humorous, doesn't approach any comedy in its demographic, or even really acknowledge that it has one (Droga5, Car). Regardless of its aimed male demographic, the "Dr Pepper TEN – Mountain Man" attempts to be more inclusive than its diet