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Why Is The Print Ad A Pepsi Ready For Halloween

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In the print ad a Pepsi can is all ready for this upcoming Halloween. The can is sporting a deep red cape reading Cola-Coca in the Coca-Cola font type.
Appeal to Emotion: The ad is hoping to get a laugh out of you by dressing up the Pepsi can as an imitation Coca-Cola can.
Appeal to Credibility: The print reads, ‘We wish you a scary Halloween!’ Implying that having your Pepsi swapped out for a Coca-Cola would be a scary action. To reinforce the scary aspect of the swap the location for the imposter Coca-Cola print is in a mountains ravine where a possible vampire could snatch you up at any time.

This ad worked because it made the viewer chuckle. The
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