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Dr. Pepper's Use Of Gender Stereotypes

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Men in America in the twenty-first century stereotypically associate diet drinks to be intended towards woman audience. The first diet drink was made in 1952 with sugar-free ginger ale and throughout the decades to where we are at know with many diet drinks to choose from. This Dr. pepper ad for their manly diet drink Dr. pepper ten effectively uses a strong man doing plenty of things you can conceder manly all while enjoying the diet drink. The creator of the Dr. pepper ad uses stereotypical masculinity, tone, and music and pathos to show that it’s just for men Even though anyone can enjoy a diet soda. Dr. pepper decided to put the slogan, not for a woman to show men they don’t have to be embarrassed being caught drinking Dr. pepper ten because …show more content…

pepper ten ads using masculinity toward men. By choosing the setting to be in a forest while riding ATVs in an action movie scene or even video game. With car chase punching, robotic snakes, and even firing unrealistic like guns as of like a video game. with very intense music in the background to indicate that there is marketing toward the manly men of society. Because you usually associate men to be big masculine and nice built body. Dr. pepper uses this to make out what men are supposed to be and look like. Also, one of the statements only ten calories which only helping its case that it not for a woman. By saying manly calories will lead to the consumer thinking that if he drinks the diet drink he will they become even more of a man than he was already. Dr. pepper also decided to use a what you can call a manly man because if the consumer saw a small thin little kid making the statement or even a woman as the strong man did it. would not have the same effect on the consumer to think of Dr. pepper ten as a drink that is low in calories but only for men not for a woman. they would think of it as any other diet drink and maybe not want to buy …show more content…

The tone of main man’s voice is a rude, but serious tone. Rude when he brings up a woman by stating “hey lady’s” and late in the advertisement asking if there enjoying the action scene. Stating of cores not, because of their woman. This can be seen as rude because it leaves woman out by saying that action films can’t be enjoyed by them. This bounds the lady population to focus on men their target audience. The serious tone comes in when they state “it’s not for a woman” making sure the drink is only for men. The creator of the advertisement uses rudeness to prove that men are there target and seriousness to prove its not for a woman. The background music of the advertisement showing the people that Dr. pepper ten is a drink for men. Intense and fast-paced. This type of music appeals to men since most men like action/suspense type of movies. The creator of the advertisement chose this type of music so men feel right at home and interest them. This feeling of happiness while watching this advertisement makes men want to buy Dr. pepper ten to experience the same amount of happiness and

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