Buffalo Bill Cody's Advertisement On Protein Supplements

This ad is about protein supplements. The brand targets men in many ways, for instance in their figure,who they should look up to, what type of sports men should be watching and how a couple of words are a bit exaggerated to replace the word strong, such as “Groundbreaking”, ”Superior”, ”explosive muscular growth”.Even the site for the product includes the word strong (MHPSTRONG.com). The name of the supplement is MHP which is Maximum Human Performance.The name tells young men that they have to be as strong to achieve great things. The first thing I noticed was the man with big biceps doing push ups wearing two straps of big metal chains.The location of this advertisement is in the gym and there is a caucasian male with blue eyes named Chris Hogan, he is a wide receiver playing with the Buffalo Bills.The Buffalo Bills is a football team.

Because a Buffalo is considered strong , dominant and they have big muscles. But the real reason why the team is called the Buffalo Bills is because of an important american figure called William Frederick “Buffalo Bill” Cody.During the American Civil war he served the union in 1863 to 1865 and received a Medal of Honor 1872.He is a man who achieved great thing just like not only was he in the military he was a good horse rider.But what gave him his name Buffalo Bill was because when he used to work in the Kansas Pacific Railroad he supplied the meat, he killed over 4,282 american bisons (known as buffalo) in eighteen months.The point of this is too show that even the name of the team comes from the ideal man in our gender-coded society. The “ideal man” is a guy who fits in society, strong, can provide for his family, can’t show fear or weakness, independant and do what men are supposed to do in a gender-coded society like