The Jell-O Commercial

Jell-O To sell products a producer must make a good advertisement. For a producer to make a good advertisement, he or she essentially needs meet certain criteria. Some of the criteria are: purpose, plot, character, costume, setting, background, lighting, cinematography. If all of these are met then the product is more likely to be popular and it has a better chance of out-living a trend. In the Jell-O commercial, made in 2010, people are laughing. There is a catching song playing in the background. Some of the people in the video look sad at first and then some person gives them the gelatin and he or she is filled with joy. Along with the happy faces that are featured in the commercial, there is an O with a wide-eyed smiley face that pops

The commercial’s purpose is to make the buyer enjoy Jell-O. Also, it makes people associate joy with Jell-O. There is not really a plot in the commercial. In the commercial, there is no middle or ending, however it does make sense. The characters are normal working people; some of the characters are children. There is no biography to the characters. During the advertisement, the characters wore every day outfits except for the person dressed in a costume. The commercial was in color, and it was set in a big city. The lighting was well. The product was focused in the center of the frame or not far from it most of the time. With all these criteria the question still remains; Is the Jell-O commercial from 2010 a good commercial. According to the article “What Makes A TV Commercial Memorable And Effective?” contributed by Steve Olenskl, a good commercial must have a jingle, which the Jell-O commercial does. The word Jell-O is spelled out with a catching rhythm to it (J-E-L-L-O). The article states, “advertising, especially TV commercials can get customers in the door only one time. After that, it’s up to the seller to build trust and loyalty” (Olenskl 1). As of 2011, over 420 million boxes of Jell-O were sold and over a billion cups were sold in the United States alone (Kraft 1). Giving the production rate after 2010, the commercial did its job by getting the customers into the doors of the