ipl-logo

The Jell-O Commercial

482 Words2 Pages

Jell-O To sell products a producer must make a good advertisement. For a producer to make a good advertisement, he or she essentially needs meet certain criteria. Some of the criteria are: purpose, plot, character, costume, setting, background, lighting, cinematography. If all of these are met then the product is more likely to be popular and it has a better chance of out-living a trend. In the Jell-O commercial, made in 2010, people are laughing. There is a catching song playing in the background. Some of the people in the video look sad at first and then some person gives them the gelatin and he or she is filled with joy. Along with the happy faces that are featured in the commercial, there is an O with a wide-eyed smiley face that pops …show more content…

The commercial’s purpose is to make the buyer enjoy Jell-O. Also, it makes people associate joy with Jell-O. There is not really a plot in the commercial. In the commercial, there is no middle or ending, however it does make sense. The characters are normal working people; some of the characters are children. There is no biography to the characters. During the advertisement, the characters wore every day outfits except for the person dressed in a costume. The commercial was in color, and it was set in a big city. The lighting was well. The product was focused in the center of the frame or not far from it most of the time. With all these criteria the question still remains; Is the Jell-O commercial from 2010 a good commercial. According to the article “What Makes A TV Commercial Memorable And Effective?” contributed by Steve Olenskl, a good commercial must have a jingle, which the Jell-O commercial does. The word Jell-O is spelled out with a catching rhythm to it (J-E-L-L-O). The article states, “advertising, especially TV commercials can get customers in the door only one time. After that, it’s up to the seller to build trust and loyalty” (Olenskl 1). As of 2011, over 420 million boxes of Jell-O were sold and over a billion cups were sold in the United States alone (Kraft 1). Giving the production rate after 2010, the commercial did its job by getting the customers into the doors of the

Show More
Related
756 Words | 4 Pages

When the assistant coach gives him a Snickers to satisfy his hunger he turns into the real coach. This commercial’s entire purpose is to sell Snickers. The commercial also showcases the rhetorical tool of a hyperbole. In this way it automatically makes commercial funny which introduces pathos. The commercial also includes ethos because Robin Williams is in it.

Read More
916 Words | 4 Pages

The most important aspect of this commercial is the pathos, for it is ripe with emotion. This emotion is also emphasized by the mood of the commercial, which evokes very pertinent emotions. Similarly, the ethos and logos of the commercial make the gum brand look very enticing due to the commercial’s focus on the emotional aspects of the gum. Likewise, the commonplaces that the commercial focuses on play an important role in making the advertisement more applicable to the common viewer. Overall, the Extra Gum advertisement effectively persuades the viewer to purchase the

Read More
1846 Words | 8 Pages

To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.

Read More
746 Words | 3 Pages

The different environments and situations exhibit that everybody is diverse, yet equal. The scene with the puppy and another scene where a father and his young daughter ask Google what sound a whale makes, are especially heart-melting. The other way in which the commercial attracts success is by using micropropaganda. A catchy melody plays all throughout the length of the video.

Read More
1121 Words | 5 Pages

The commercial uses a much more easy-going tone to aid in the process of connecting the audience with the young boy in the play. In addition, it serves to slow down the

Read More
1031 Words | 5 Pages

The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”.

Read More
556 Words | 3 Pages

During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

Read More
1322 Words | 6 Pages

When analyzing advertisements the consumer should think to their self how the ad is trying to influence the audience or how the advertiser hopes to make the consumer feel and think. Most ads are trying to target a specific audience in a way that they can relate to. The advertisers are trying to manipulate the thoughts of women into thinking that they need their product even though they may not need that product at all. They make it as if you cannot live without purchasing the product. The Jergens Lotion ad uses methods, such as analyzing the different colors, words, and layout used in the advertisement to better understand what the advertisers were trying to achieve while creating this ad.

Read More
772 Words | 4 Pages

The advertisement about Neutrogena has descriptive qualities for making it a stronger advertisement. The advertisement colors are blue and white to create a pop. The whole background is blue with different shades. There is a splash of water in the top right corner that is holding up the product. The

Read More
531 Words | 3 Pages

In the “Eat Mor Chikin” ad released by Chick Fil A viewers see a humorous trio of cows protesting against the consumption of beef-based products. The three cows are somewhat imitating humans by standing on two legs while holding very large signs on their bodies similar to protestors for organizations such as PETA (people for ethical treatment of animals). On each sign you can clearly see that the cows are attempting to spell “Eat More Chicken,” however each word is either misspelled or very badly written due to the fact that cows don’t have hands or a very high IQ. This image depicts each cow with a very stern look on their faces which clearly shows that they are each fed up with the consumption of cows and would rather let the chickens suffer. ‘

Read More
975 Words | 4 Pages

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Read More
496 Words | 2 Pages

In "Hype", written by Kalle Lasn argues about advertisements nowadays are unconsciously part of our daily life. Everyday we see different types of ad such as display ads, radio commercials, and TV commercials. According to the author 's, so many commercials are mental polluting. There is no place to hide from advertisements are found everywhere such as buses, billboards, stadium, gas station, countryside, etc. I agree with the author point of view.

Read More
813 Words | 4 Pages

As the ad rolls on, the audience will start to see Gatorade in almost every clip. Ethos is displayed through each Gatorade bottle or logo shown since it is a house product and name. Each Gatorade bottle is cleverly mixed in with the pathos part of this second half of this ad. While showing Jordan playing ball with his friends in a gym, the camera shows him just hanging out with his friends drinking Gatorade. After this clip, Gatorade decided to show kids playing sports and drinking Gatorade.

Read More
1068 Words | 5 Pages

The commercial from the 1995 Super Bowl use more of pathos appeal- persuading the viewers using emotion. The commercial’s purpose was to have the candidates express their technique and thoughts without heavily showing off the new Doritos. The 2013 Super Bowl commercial primarily focused on logos appeal. The commercial time was spent showing off the new bag of Doritos and the relationship of the father and daughter. Both commercials ran for 30 seconds and was effective to one another.

Read More
2200 Words | 9 Pages

1 Introduction Advertisements have a great impact on people but they are not representing reality. Companies try to promote their product the best they can in order to increase revenue. To do so, they and appeal to and satisfy the needs and longings of potential customers. Dove® , being a Unilever brand, tried a considerably different approach to draw attention to itself.

Read More

More about The Jell-O Commercial

Related Topics

Open Document