ipl-logo

Case Study Of Maslow's Hierarchy Of Needs Theory

1042 Words5 Pages
bulb-icon

Recommended: The function and purpose of maslow's hierarchy of needs

Saskia works for a local bakery. Christmas is approaching and as a result the bakery has brought back their special Christmas cupcake. Last year the cupcake simply contained frosting, however this year they are topped with frosting and a candy cane. The sales for the cupcakes this year have not been as high as last year. Saskia has realised that many people are not eating the candy cane, but rather throwing it in the bin and then taking a bite of the cake. Saskia believes that the candy cane being too overwhelming for a cake is the main reason for the low sales and the cupcakes should simply contain frosting, but she has not been able to successfully persuade the head baker of this.

Psychological application
Saskias persuasion ability could …show more content…

The hierarchy of needs expresses that there are certain needs that a manager, for example should acknowledge in order to increase motivation and morale. In Maslow’s theory it is stated that there are basic needs that must be met before workers become motivated. Maslow highlights that first and foremost psychological needs are to be met if Amber wants to motivate her workers, psychological factors include food and water and in order for her workers to be able to obtain these basic needs Amber must provide a reasonable wage. Safety is also presented as a basic need in the hierarchy of needs. Amber should be able to guarantee that the nail salon provides a safe environment for her workers as they are more likely to work to the best of their ability knowing they are distant from harm. Moscow puts great emphasis on the fact if the physical needs and safety needs are executed adequately, love needs will emerge. Amber should ensure that the work environment is a loving one so that workers will feel joy coming into work and thus wanting to do their best. Amber may also want to contemplate esteem needs, recognizing good work. Amber could verbally show appreciation to her workers when they have done a good job as it is stressed that without this workers may feel discouraged and incapable reducing morale. Lastly Amber should recognize the need for self-actualization by presenting …show more content…

Annessa needs the staff to work as a team to provide a standard of customer service that reflects the five star rating and reputation of the hotel.

Psychological application

In order to get the staff working as a team it may be usefull for Annessa to understand and take into account Teamwork Theory (Bruce Tuckman 1965). In The Teamwork Theory, Tuckman highlights four key phases that occur in regards to team development. Forming is the first phase, in forming a team Annessa should get the get the group familiar with the task and set ground rules for them. It may benefit Annessa if she gains an understanding of storming, the second stage in Tuckman’s theory. In this phase the team may become hostile towards one another and may have an emotional response to the task and Annessa herself. Annessa should acknowledge that this stage may be inevitable. Norming is the next phase. During norming the team will begin to work cohesively. Anessa may benefit from establishing roles and norms as conflicts tend to diminish at this stage. During the last stage, known as performing Annessa will see the team beginning to focus on the role of waitressing and the relationship with each

Show More
Related
553 Words | 3 Pages

Think Like a Freak “Like Giving Candy to a Baby” Jayla Helton ECON 202 Summary In this chapter, the main issue presented is what are incentives, and the good and bad to them. Bribing a child with candy, will work at the time, but may fail in the long run.

Read More
1610 Words | 7 Pages

However, the new modified dessert contained twice the amount of sugar than the original yogurt (Moss 475). In addition to the product being unhealthy, Stephen reportedly said in a meeting that people bought what tasted good and that he would continue to promote his business. Nevertheless, when adding more sugar or simply modifying the product to appeal the customer it makes it more addictive and more likely to be bought again. To continue manipulating the food without informing the customers that the product is now more addictive becomes a moral issue. The responsibility then lies with the companies to inform the consumer of such engineering in the food to allow them to make their own independent decision of purchasing a

Read More
1379 Words | 6 Pages

This is also classified as basic needs such as food, shelter, water, and sleep. Basic needs may be overlooked, but are the foundation for motivation. Maslow considered physiological needs the most important as all the other needs become secondary until these needs are met. Without physiological needs met, we cannot pursue the next level of the hierarchy. The next level is security and safety.

Read More
830 Words | 4 Pages

In a group communication context Tuckman theorised and established the “Developmental sequence in small groups” in 1965. His theory on group communication, educates us on how people work together through 5 stages. Forming, Storming, Norming, Preforming and Adjourning. Forming is the first stage; and is at the very beginning of group interaction with one another, participants tend to behave independently and although willingness to communicate and get on.

Read More
1713 Words | 7 Pages

The external pressures significantly affect the formation of the team. Personal identity and complex interpersonal interactions result in a highly charged environment and a tense group

Read More
1372 Words | 6 Pages

The teams processing the information for the customers for the service provided were contacted by the customers to assist them in making payments. Knowledge The knowledge about the buying criteria of the consumer and that there was greater opportunity for the differentiation strategy implemented based on the quality and the services offered for customers. Mike was also able to establish the fact that his relationship was not too smooth with the managers of the

Read More
917 Words | 4 Pages

The first one is Maslow’s need theory which is a motivational theory that illustrates the five types of human being needs in hierarchical pyramid structure. The first type of Maslow’s hierarchy is psychological need such as air, food, shelter, water. The second type is safety needs such as security from outside threats and freedom from fear. The third type is belongings need such as friendship, trust and acceptance, receiving and giving affection and love. The forth type is esteem needs such as self-respect and to be respected from others.

Read More
1821 Words | 8 Pages

BRUCE TUCKMAN THEORY of Forming-Storming-Norming-Performing: Bruce Tuckman developed this model of team development in 1965. The focal point of developing this model is a team building challenge where the team developed a given task to handle problems, face objections, and differences in views at the initial stage to the completion of the given challenge with finding appropriate solutions, plan their work to achieve set target or goal. It was considered a good practice of team building activities and important for the group to rise and develop belongingness, ability to achieve the target and build a good relationship. Five Stages of Team Development: FORMING is the first stage where groups were created and assign task to complete.

Read More
1090 Words | 5 Pages

Group Formation, Tuckman’s Model Megan, MO, and I worked this semester towards addressing the housing needs of young adults who identify as transgender. In the forming stage, we focused heavily on getting to know each other and determining the focus of our assignments. Since we had all chosen to work on a project for The Ali Forney Center (AFC), we had a basic common goal in mind from the beginning: to work on a project that would benefit the youth. Using the guidelines from class, we continued in the forming and storming stages by building build trust, and set expectations for our group by talking about what we had learned from previous group experiences. This included setting and sticking to guidelines, being open with communication and

Read More
1251 Words | 6 Pages

Based on the above research, such a nudge in-store might actually lead to more purchases of a product. I wish to inflate the numbers for the healthy dietary choices and nudge the buyers to use the product. Experiment Research Question: Does the customer prefer a healthy dietary alternative when nudged by the display of inflated likes in the voting display

Read More
1038 Words | 5 Pages

Put simply, it means that if a certain managerial style or conditions are applied then individuals will respond in a predictable way. The major characteristic of the hospitality industry is the role of people and the direct contact and interaction between staff and customers. This being said, the classical theory is not satisfactory in Hilton Hotels case. The human relations’ theory proposed by Elton Mayo and his experiments states that because organizations are composed of humans, focusing on human need and motivation is the way to bring the optimal output.

Read More
2149 Words | 9 Pages

Looking at Maslow’s hierarchy of needs, there are five primary needs which emphasizes on human motivation (Poduska, 1992). The physiological needs or basic needs are at the lowest level of the hierarchy. These needs must be satisfied in order for individuals to survive. It is then followed by the safety or security needs where individuals seek for protection and stability. When these needs are satisfied, individuals are motivated to fulfill the next level of needs which is the love and belongingness needs.

Read More
1467 Words | 6 Pages

Abraham Maslow’s hierarchy of needs Maslow’s hierarchy of needs is displayed as a pyramid and is built on a foundation of basic needs that must not only be met but satisfied before higher levels of the needs are met. On the bottom of the pyramid are physiological needs and these are required to sustain life such as breathing, water, food and shelter to mention a few. Once these are met, people can move onto the next level of need which is safety. Safety needs can be financial, medical, safe environment and job security. Next on the pyramid are social needs which include friendship, belongingness, love and acceptance.

Read More
1004 Words | 5 Pages

Five Levels in Maslow's Hierarchy of Needs and How They Influence Us Abraham Maslow, who was an American psychologist created a hierarchy of needs. There are five levels, with the basic needs at the bottom. He explains that if the basic needs are not satisfied we cannot move up the pyramid, despite a few instances (Lilienfeld et al., 2016). The first level is physiological needs which is satisfying hunger, thirst, and fatigue. Physiological needs influence us because if we are not satisfying our hunger, we can lose weight, or be malnourished.

Read More
1559 Words | 7 Pages

Maslow’s hierarchy of needs. This theory lies on the premise that people can rarely achieve their full potential without having met their basic needs; if the target population lacks of basic needs, any intervention that does not address this particular issue will fail. Maslow’s hierarchy of needs is based on the physiological and psychological needs. Once these needs are covered, we will be able to engage someone to change habits in order to achieve our goals. It is highly important to recognize the target population and their basic needs.

Read More

More about Case Study Of Maslow's Hierarchy Of Needs Theory

Related Topics

Open Document