Why Do Menkes Catch Millennials?

312 Words2 Pages
Menkes begins her essay by giving imagery on a hair spray commercial to introduce how advertisements are being shown in media. She describes a website called Nowness.com, which was established to connect with people online that want a source of inspiration and influence in the digital culture. Menkes asserts that the millennial generation is eager to be informed and entertained which is the focus of every fashion brand and luxuries (497). She explains how fashion companies need to find a way to catch millennials attention since they have different mind sets than other generations. Menkes interviews Robert Polet who is the president and chief executive of Gucci Group and states that “ we think a lot about the mind-set of the consumers-what are