Marketing To The Millennials Summary

In her essay “Marketing to the Millennials” Suzy Menkes addresses the topic of how old markets should begin marketing their product to millennials. She believes the way to do this is by marketing onto social media and grab their attention through technology. In Suzy’s article she states “Finding a way to reach a generation that is eager to be entertained and informed, yet resistant to the familiar, in-your-face 20th century approach, is the focus of every smart luxury and fashion brand.”(Page 497) In today’s society smart luxury and fashion brand markets need to catch attention of the millennials. Millennials prefer social media to receive marketing due to the change in technology. As technology continues to advance eventually the markets will have to upgrade their advertising to stay in business and continue growing.

Because not only will they be getting their regular everyday customers, but they will also be getting millennials as customers. ”At Gucci group, we recognize their transformative power in the way they engage with luxury brands. We are embracing different ways of creating dialogue through social media.” (Page 497) Smart luxury and fashion brand can combine there advertisements with a well-known brand millennials buy to increase their profits. Through technology the luxury brands can make apps, including coupons that can be used online and in stores. Millennials will see the new app and want to buy it. When they realize what is being sold and how it suits them, they will tell friends about the app and to buy it. Also by seeing they don’t have to leave there couch or house to buy something, millennials will be interested in the app more. Also the companies can create their own website online, and advertise their website onto social media such as Facebook, Instagram, twitter,