Steve Jobs and Apple introducing apps to the world became the start of a new era for advertising online and by social media. Now we have an app for everything and by using apps as little soldiers to hide advertising have become normal in our society today. You want to buy groceries but are too lazy to go and buy. You don’t need to; there is an app for that. An app that let you chose your favorite store and has it delivered. Ever going to need a car to pick you up or take you where you want to go? While you are waiting why not look for the closes best restaurant in the area? No problem, we have apps for that too. We have an endless choice of apps and we use them to save time, but why? Because of advertising that introduces us to new apps and …show more content…
It was develop by a group of students at Stanford University, and was officially released by app store in September 2011. With the use of this app the users could take pictures, record videos, share history, add special effect (messages and drawings), and send all of it to an own controlled list of receivers. The pictures and videos and get sent is called “snaps”. The lifeline of snaps that gets sent is the users own choice, 1-10 sec. And after the receivers get the pictures it’s deleted after set period. Snapchat CEO Evan Spiegel revealed on an entrepreneur conference in San Francisco that they were going to star with advertising on the app. According to Spiegel he is planning to open the advertising in their so-called share history room. Share history is a function Snapchat released a year ago. It lets the users post and ad pictures and videos after each other so it becomes a history. These elements are viewable for approximately 24 …show more content…
it means that you in reality don’t need to watch them if you don’t want to. Viewing it or not, after 24 hours they disappear from you inbox anyways. The tricky part is that the users have no control over wherever they actually receive the ads or not. They are coming anyways whether you like it or not. It’s actually a really smart way to approach advertisement for us users, because it all comes down to our choices. The users chose if we want to watch it or not. That is way we can’t go the same way with other social media, like Facebook and Twitter. They almost force the advertisement down out throat, so it’s hard to say anything. Advertising like this can’t have the same effect like the other ways can it? We often forget how powerful ads like these can be. The problem is that we users control the game over wherever we view these ads. Advertisers are risking a lot of money on a social platform where the majority of all users don’t even care about seeing their context and content. But however, we are obviously getting a pretty good offer. Thinking all the social networks and platforms around, this may be the only one that employs advertising that is forced on