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Advertisements Are Becoming Increasingly Prominent Across All Forms Of Media

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2 page writing assignment #2 Advertisements are becoming increasingly prominent across all forms of media. In the 1970’s, the average American was exposed to an average of 500 advertisements a day, whether that be via newspaper, billboard, TV ad, or any other form of media available then. Now with the implementation of the internet, that number has skyrocketed to over 5000. I love to make a joke that the hardest working process on my computer isn’t the video editor or the compiler, but the adblocker. It used to be a bit of satire, but judging the increasing amount of ads that it blocks on an increasing number of websites, that postulate is becoming increasingly true. With the introduction of the internet, not only the medium and scale of advertising has changed, but also the nature of the ads themself. From the …show more content…

All of the advertisements are 15-30 seconds long, and all showcase a standard activity where two or more people are having a discussion in a standard setting (pottery class, grocery store, raquetball court, etc.). However, the commercial changes when the left wall of whatever room the main characters are in begins to move like the walls of the trash compactor in Star Wars: A New Hope. With the movement of the wall, the scene begins to destroy itself, and the characters take evasive action while they talk about Geico insurance. The ad uses a comedic brand of pathos to captivate the viewer and then uses that captivation to communicate short logos like their classic “15 minutes can save you 15% or more on car insurance” slogan. There are many more advertisements like this Geico ad found on TV, YouTube, and more recently social media, where longer advertisements are going out of style and being replaced by shorter ones. I think that because of how prolific these forms of media are, these short video ads are the most popular and effective form of

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