The “Twenty Ads that Shook the World” that are featured in this book are considered “world famous”, and are still highly recognized today. These ads have taught the industry many things in the past few decades, and these ads are still influencing the industry today. James Twitchell sectioned off the book by having twenty chapters for each of the twenty advertisements that he believed shook the world. I believe this was an exceptional way to approach a more in-depth look at the ads, the way the ad campaigns were created, and the creators of the advertisements themselves.
P.T. Barnum, the “Prince of Humbug”, holding the first chapter spot is well deserved because he is considered the master of creating “hype” and being able to translate everyday
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Where people thought that if you want to see a Mercedes, you need to picture it outside of an exclusive country club or golf club so that people think “I can only have that if I’m in a club”, or another exclusive thing. With Pears Soap the trick was to associate the soap with upper-class products or interests, something that was already acknowledge and acceptable and desirable so that no one would say anything. I am partial on this advertising technique because I don’t believe that we should silently acknowledge that someone can’t afford something based on their skin color, class, male or female, or what they already own. Controversially, I understand that this marketing technique has allowed companies to make thousands of millions of dollars by advertising certain products with associated value. Diamond stores showcase their diamonds on an attractive female in a nice dress, at a nice restaurant or venue, with manicure nails, and the perfect guy. This sets the idea if you have all this you will be able to have the diamond ring, or another perspective is that if you have this ring in return you will have everything