Great Value Ads

Print advertisements are used as a way to persuade consumers into purchasing a specific product. There are various ways that captures the attention of the consumer audience. An effective strategy that attracts customers would be the price. Audiences may be on a budget and want to save as much money as they can possible, and it is more likely for them to be interested to an advertisement that guarantees a sale or a lower price instead of a similar product that is more expensive.

“Great value” advertisements are found all over. Any person could come across a “Great Value” advertisement through billboards, and even magazines. A typical advertisement of a Great Value product is usually just a picture of the item. Launched in 1993, “Great Value”

In addition, the ordinary family with their growing young kids stands out because of their process of developing stronger bones when consuming the calcium from Great Value’s milk products. It compels you to want to strive or maintain healthy bones when you drink milk. The cheap pricing ties the whole commercial up together, by their obvious purpose through their name; “Great Value.”

On the other hand, well-known brand Kellogg’s produly remains #56 on the Forbe’s most valuable brand’s according to an article on the Forbe’s website. (--) Unfortunately, Great Value did not make it on the list. However, until this day; Kellogg’s has successfully provided fuel for the stomachs of families for over 100 years. Will Keith Kellogg, founded the company through his belief in nutrition and dedication to well-being. He is applauded for being the inventor of the first ever Toasted Corn Flake’s.

The Kellogg logo is a right red text, with emphasis through cursive. The logo is a stylized version of the founder’s signature. In 1906, Will Keith created the sketch. It is unique for being a duplicate of his handwriting. Approximately 109 years later, in the current year of 2015; the logo itself has remained the

The company that invented the original toaster pastry, was Kellogg’s. Back then, they were called “fruit scones.” In today’s time, they are now called “Pop-Tarts.” According to Andrew F.Smith, the author of Fast Food and Junk Food; estimates that the Kellogg company sells more than 2 billion pop-tarts annually. Since Great Value is a generic brand, their version are called: “Breakfast Pastries.” To compare financially, a typical box of 16 pop-tarts usually are priced around $3.50. However, a box of 16 great value breakfast pastries are around $2.68. In total, there is a difference of ¢ 0.82. In nutrition terms, both brands contain 200 calories per serving in one pastry. In fact, they are almost identical as far as nutrition. In the Kellogg’s Pop Tarts they have 1.5 grams of saturated fat, but in Great Value’s they have 2 grams of saturated fat. The taste is around the same, except the Great Value brand seems to be a little floury. In contrast, the Kellogg brand has 170mg of Sodium vs 140 mg in the Great Value brand. All things considered, the tiny differences aren’t deal