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Title: More than Selfies -The Top New Social Media Tools
Social media has long been a favorite for advertisers and marketers, and we’re big fans of some of the most recent advertising options available on the leading social media sites.
Facebook — Carousel ads
Facebook, the top social media platform, has been growing rapidly since it began in 2004. More than 1.51 billion of the 1.65 billion users log in at least once a month; more than 1 billion log in each day. Carousel ads are continuing to gain traction and support as advertisers see tremendous results: the cost per conversion has dropped by 30 to 50 percent, while the cost per click has dropped between 20 and 30 percent.
Carousel ads allow businesses to upload three to five images, or even add short video clips, to increase their brand awareness on both desktop and mobile platforms.
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Company leaders, who reported that more than 9,000 images — or snaps — are sent each second, recently announced the launch of On-Demand Geofilters.
This category of geofilter makes Snapchat advertising accessible for businesses of all sizes, as the branded filters start at only $5. From Taco Bell to New York Fashion Week, and birthday parties to basketball games, companies and individuals are taking advantage of this new tool to increase their brand awareness.
How can you make Snapchat On-Demand Geofilters work for you?
New product launches
Special events
Anniversaries
Corporate partnerships
Twitter — Promoted