Why Does The Bible Use Market Research

The Holy Bible is one of the oldest books still in circulation today and is highly regard by Christians around the world. The Bible defines the creation of the world, the fall of mankind, the great flood, the birth of Jesus Christ, and path to salvation and eternal life. While these are some of the most notable stories found within the pages of the Bible, the question arises: Is the Bible only a religious guideline for Christians to practice their faith or do the verse within the 66 chapters found within the Bible have applicable meaning to everyday life and decisions? The answer is yes to both questions. The Bible maybe the primary source of information for Christians in their walk with God; however, the Bible also has business applications found within the 1,189 chapter of the Bible.

The Bible presents straight forward strategies for using market research to benefit a company’s top-line growth or introducing a new product. First, the Bible explains it is important to treat the consumer as if you were the consumer; according to Luke 6:31, “And as you wish that others would do to you, do so to them” (ESV). Second, the consumer’s interest should come first, not the company’s; as outlined in Philippians 2:4, “Let each of you look not only to his own interests, but also to the interests of others” (ESV). Finally, the Bible stresses the important of not being consumed with simply “striking it rich” but creating a product that will benefit the consumer; according to 1 Timothy 6:10, “For the love of money is a root of all kinds of evils. It is through this craving that some have wandered away from the faith and pierced themselves with many pangs”