Why Is Business Name Important In Healthcare

The name of your business is the most important, non important aspect of starting your new senior care business. The reason is simple, a business name has the chance to make the first impression on a customer. This impression, can either generate more interest or it may have no impact at all.

Let's take a look how names can impact a customer's feeling.

Interest- A business name is any grouping of words, letters, numbers or symbols that a company operates under.Generally, a business name can consist of any character on a keyboard. To be quite honest, a business name doesn’t even have to make sense or be grammatically correct. Good business strategy seeks to create a name that generates interest from our target market. Here are a few ways

Patients may be suffering from pain and discomfort while they are going through their episodes. Company names that counter what a patient may be going through can make your company sound like the right choice. For example, ‘Relief Care Hospice’ , ‘Beacon of Hope Personal Care Home’, ‘Lending Hands Home Care services’ . These names resonate with the emotion of the customer, while they are going through their hard times. Customers in the healthcare industry are looking for hope, someone that cares, and relief from their illnesses. Using these terms and phrases in your business name can draw the attention of your target audience.

Humor- Everyone likes a good laugh, even those that are feeling down. Witty names are a good way to make customers laugh and so doing could spark their interest. For example, ‘Until The Fat Lady Sings Hospice Care’, ‘Parents for Parents Personal Care Home’, ‘Never Forget to Take Your Meds Home Care’. These are all names that might produce a chuckle from those that are light-at-heart. However humor can easily be offensive to others especially to those that may be stressed emotionally. Be weary of this when going for a humorous name for your senior care

If a name seems different and mysterious it could cause customers to inquire more to find out what exactly it means. The now popular company ‘Uber’ is a great example of this. Most people don't know what Uber means or what's the origin of the word but it is now a household name. Senior Care businesses can benefit from this type of mystery. For example, Tea Cup Home Care, Letzte Hospice, M% Personal Care Home. These are names that at first glance you can't really tell what they mean. They may prompt a customer to look deeper to find meaning. On the other hand a customer may be turned off by the unclearness of the names.

Familiarity - Names that ring a bell can be used to attract customers to your company. Familiar names can include cliche phrases, area codes or even song lyrics. For example, ‘Once a Man Twice a Child Personal Care Home’, ‘404 Hospice’, ‘Handy Dandy Home Care services’.Those names all include something that we have all heard before. Another route to go is to use nostalgia. ‘Good Old Days Home Care’ is a name that can resonate with the elderly population within our