INTRODUCTION The evolution of industrialisation since its dawn, including the ongoing process of mass production, has altered our relations to materials. As this process has continued to occur since the 19th century, it has undergone serious transformation in how it manifests itself and how that manifestation alters our relationships to objects. At the dawn of the technological revolution the creation of new technologies was fascinating and everything created was special, but as the awe in this progress diminished the value shifted from what they could create to how many they could produce. This shift of values is critiqued by Duchamp in his renowned work known as Fountain where he takes a mass produced, seemingly not unique object and, in an institution which values …show more content…
RICHARD HAMILTON > Analysing Hamilton’s Just what is it that makes today’s homes so different, so appealing? with the context of the work in mind as a post-war expression which criticises consumerisms penetration of domestic life and the result of which being a commodified domestic space. > Exploring the collage of advertising used to create ‘fine art’ (otherwise considered as “committed cultural opponents”) and the irony in that artistic choice as the artwork is “literally assembled out of fragments of consumer magazines.” > Understanding how the work criticises the meeting of commodity and domesticity in which “selfhood and commodity meet to make each other in the other’s image.” critiquing the value in a time of mass production placed on ‘things’. AI WEIWEI > Employing Sunflower Seeds and focusing on Weiwei’s artistic choice to “handcraft rather than industrially-produce” an industrial sized amount of “seeds helps undo imaginations of China as simply the ‘factory of the world’, characterised by…the mass production of homogenous