Why Is Empathy Important In Professional Selling

365 Words2 Pages
Empathy is an intimate understanding of the feelings, thoughts, and motives of another. That’s why empathy is of prime importance in professional selling. Empathy is putting yourself into the prospect’s shoes. It’s knowing and feeling what your prospect is feeling. It’s knowing exactly how to proceed depending on the information the prospect has given you. Until you develop empathy for your customers, until you develop the skill of calling for and getting a favorable agreement that sales people call consummation, you probably won’t make it in selling. The customer should sense that you understand and care about helping them solve their problems, not that you are just looking for a sale. As a professional salesperson, you must truly believe