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Why Is It Important To Say That Health Care Should Be Marketed To The Patient

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I feel that health care should be marketed to the patient. Is not “marketing is everything”? So why is health care any different after all it is a business. I mean isn’t the purpose of the clinics. hospitals or any other medical facilities are to help the sick to become well, but how can all this establishment generate profit to pursue and provide its intention when they’re not going to market it to the patient. I think that every practice should have a healthcare marketing strategy in place so they can market their practice better to current and future patients. It is important today than ever before because not only do patients use websites and other forms of social media to find physicians to treat them, but healthcare workers looking
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To top all those challenges, it is important to remember that the company is into government managed healthcare system, which is always hard and impossible to establish changes, based on layers of bureaucracy. Triwest Healthcare Alliance has enacted some tools and techniques to attract and retain customers, which requires challenges, dedication, investment, and patience. In addition to customers, the company must satisfy its army of healthcare providers, because without them, it will be out of business. Furthermore, the company must be able to recruit and retain more healthcare providers; those providers are its core competency and must be satisfied with how they are being treated by the company.

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but it also greatly reduces the administrative and non-medical waste that has no benefits to patients. Pursuit of profit and wealth should not be in a field that is meant to care for others; companies and corporations are maximizing on patients’ misfortunes and are therefore shortchanging the quality of care in order to get the most money. This was warned by Maimonides in 1190 AD when he said “Do not allow thirst for profit, ambition for renown, and admiration to interfere with my profession for these are the enemies of truth and can lead me astray in the great task of attending to the welfare of your creatures” (Nelson, Alan). Despite the fact that a single payer universal healthcare system is not advocated by any current presidential candidate, it is both morally and economically the most sound system.

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In order for a business to get the upper hand, it would have to lower its prices. Other businesses would retaliate by also lowering their prices, turning down the overall price of healthcare (Cannon). As seen in Europe and Canada’s socialist healthcare systems, government healthcare reduces the quality of health services and greatly increases the wait times for elective surgery (Rogoff 75). The lowering of quality of medical services is due to the lack of any market drive to make it better. Instead of a business selling medical technology in order to make a return, the technology is handed out through government healthcare.

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The disproportion of risk-based clients exhibits how the economy supports privatization over universalism. Beatrix Hoffman in “Health Care Reform and Social Movements in the United States” explains that universal healthcare will stop the fragmentation of the medical field and the disunification of social grassroots movements: ”Only universal coverage would ensure that patients with different diseases and conditions would not be pitted against each other” (Hoffman, 82). By promoting a free market society, the nation becomes a feeding ground for greed and health

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