When starting a business, it is important to have a set of goals that should be achieved and when they should be achieved. In order to stay ahead of competition in business, it is important to have a strategic plan and be innovative. Businesses today are driven by the power of innovation which must be incorporated in its goals and mission. The alignment is meant to bring a balance because overconcentration on innovation alone will lead to failure. However, it is important to note that without innovation, organizations are bound to lose staff and have inefficient operations. Therefore, when properly utilized and aligned to the business objectives, innovation differentiates normal businesses and market leaders. Gaming Business Commonly referred to as the interactive entertainment industry, the gaming business has been experiencing rapid growth in the past few years. Much of this development is associated with the rise in technological changes. This paper focuses on Viven Graphics a virtual company in the gaming business. The company has been in business for the last four years but has been thinking of making a turnaround in its business strategy in order to stay ahead of competition. With innovation as the main driver of this anticipated change, …show more content…
With the rise in technological innovation, the use of social media has been incorporated for use in business. Consequently, social media is used in management, sales, human resource management and sales promotions among many other areas. In this regard, Viven Graphics intends to incorporate social media as a major tool in their marketing effort which is expected to have added benefits to the business. The main benefits expected are a wider customer reach as a result of quick information and feedback and reduction in marketing and promotional costs previously used in physical marketing efforts (Rapp, A., et al.,