Propaganda has been an essential factor in politics. From bandwagon, testimonial, plain folks, transfer, fear, logical fallacies, glittering generalities, all the way to name calling, these methods have been used throughout the history of presidential advertisements and commercials.
After researching presidential candidates’ commercials, it seemed as though the commercials that hit closer to home—more specifically family oriented—were the ones that gave the candidates more of an advantage as providers and homemakers leaned more towards someone who promised a greater future their children, or a better outlet in order to provide for themselves and their own household. I believe family oriented presidential campaigns were more favorable than
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Reagan’s commercial “Peace” shined a light on the overwhelming conflict going on in America but also brought a sense of positivity when he expressed how he feels about the safety and strength of our country and the children involved. Security of the United States of America was key. Mondale’s method of propaganda was what some may call “mud-slinging” or “name calling” as he pointed out that Reagan refused to face the true facts about the true calamity of America and was impractical and basically ruining America.
All in all, the ideas of the opposing candidates were very different and so were their goals. Reagan just so happened to use sugar coating and glittering generalities while Mondale was blatant and too straight forward.
By the end of my research it became obvious that America depended on happiness and the promise of a better life, home, family, job, and then some. With candidates who gave them the hope of that, they took to immediately and ran with it. With that being said, family oriented presidential ads and commercials capture America’s eye and encourages citizens to vote for the