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Will This Affect My Decision To Shop At Target

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Customers Reaction “Will this affect my decision to shop at Target even though Target is the store that I primarily shop at? YES…screamed with caps!” (Picchi, 2013) Aiming to make sure customers have an awesome shopping experience is not something Target can say they succeeded at during Christmas holidays 2013. This incident was a bad look for this well-known retailer who ranked second as the most valuable retail brand. Target was dealing with customers who really were loyal to not only the store but the brand and their mission. One can only assume the anger that everyone had, especially being it was the holiday season and most people where finishing up their holiday shopping. According to CBS news, Target experienced “a massive backlash from
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