As a brand manager for Wisp, I realize the importance of identifying our target market, determining our market position, and developing a marketing plan that attains and maintains consumers. “The marketing plan is the document that describes the marketing environment, outlines the marketing objectives and strategy, and outlines who will be responsible for carrying out each part of the marketing strategy” (Solomon, 2018, n.p.). In establishing our plan, probably the greatest factor to determine is who our customer or target audience will be for the Wisp.
In considering costs, mass marketing is the least costly; however, it can cost us consumers and our competitive advantage because the competition may target a specific audience (Solomon