Wounded Warrior Project Case Analysis

Introduction: I chose to do a case analysis on the nonprofit organization, Wounded Warrior Project. My wife and I once were big donation supporters of the Wounded Warrior Project since I am a combat veteran and many of my peers who were severally injured rely on nonprofit organizations like Wounded Warriors. Unfortunately, in March of 2016 reports came out that the Wounded Warrior Project had been misrepresenting how the nonprofit’s funds and the donations were being spent. Even though the Wounded Warrior Project has made bold adjustments to the nonprofit organization, many supporters felt heartbroken from the deception and misuse of our donations. In light of the internal issues of the nonprofit, the Wounded Warrior Project as a whole still

Currently, the nonprofit helps and serves 92, 351 military veterans and 20,238 military family members gain access to four programs, mind, body, economic empowerment and encouragement. (Who We Serve, 2916) Weakness: Documents have shown that only 60% of the funds that have been donated have been used on the veterans in need. This means that 40% of the nonprofit’s fund have been misallocated and used on executive’s salaries, company conferences, travel expenses and luxury amenities. The Wounded Warrior Project also is only has 12 locations around the United States. Opportunities: The Wounded Warrior Project provides veterans the opportunity to seek help for himself or herself or family member who are unable to gain timely access to and from the Department of Veteran Affairs. Even though the organization is going through credibility issues with the management and finances, they are still providing important services for military personnel. The Department of Veteran Affairs is having to turn away veteran from their hospitals which gives the Wounded Warrior Project to seize the opportunity to help those veterans by demonstrating to the government how valuable the organization is and how it technically

At this point there has been clear evidence that there is an ongoing pattern of the misuse and abuse of the funds. During the unethical behavior none of the leadership did anything to correct the issues until they were caught. Which brings me to my point. Were the issues limited to the CEO and the COO or were those individuals the fall guys for a broader problem? This is why I would suggest that the organization start with a clean slate with individuals who have ethical experience leading nonprofits. I also would recommend that the Wounded Warrior Project start creating joint locations and partnerships with out veteran related organizations to gain back creditability. Joint ventures will also allow Wounded Warrior Project to serve more veterans in need and to be available in more remote location around the United