In the day and age of shopaholics and fashion trends changing every week, looking into the history of JcPenney, a retail giant, is long overdue. JcPenney was founded by James Cash Penney. Before opening his highly successful retail store, he first worked as a sales person for the Golden Rule Mercantile Company ("J.C. Penney Company,”). After three years as a salesman, the founder of the company and his partner promoted Mr. Penney to a manager and partner of the company. Ultimately, this prompted him to opening his own branch of Golden Rule with a cash only policy which bankers in the area were sure that his plan would fail.
Who is JC Penney in the landscape of retailers today? Is JC Penney a store of the future or a thing of the past? JC Penney stores started as the brainchild of James Cash Penney in 1902 in Kemmer, Wyoming. Originally, JC Penney stores were small, local storefronts offering a variety of merchandise.
Established in 1992, Dollarama is one of the largest value retail stores in Canada. Presently, they employ over 13,000 employees and have more than 1000 locations across the country. Dollarama provides its customers with a variety of consumer products, general merchandise, and seasonal items. Its Customers are able to find a consistent shopping experience with affordable products in convenient locations. The company is the market leader in dollar stores, and are constantly seeking opportunities to expand.
Macy’s is a well-established and diverse company. This comes with many different challenges in regarding Human relations between co-workers and customers. One of the challenges Zandra face is
Case Analysis: J. C. Penney Company, Inc. Founded by James Cash Penney in 1902, J. C. Penney Company, Inc. has grown into a major mid-tier retailer. Focusing on providing goods and services for middle-income families, Penney’s competes in several segments. Although men’s and women’s apparel accounts for nearly half of all sales, Penney’s has a diverse portfolio including cosmetics, hair salons, home furnishings and appliances (J. C. Penney Company, Inc., 2015). As one of the oldest retailers in America, Penney’s has recently struggled to maintain the loyalty of existing customers while attempting to attract new ones. Historical Background Penney’s faced a hyper-competitive environment following the recession of 2008.
Promotion Strategy Sales are made through Lululemon’s own network of company-owned retail stores as well as online and through pop-up shops. Products reach customers through three main channels including corporate-owned retail stores, direct to consumer sales, as well as wholesale, and smaller channels including franchise, and a few other ways. Lululemon believes that its stores help it keep in touch with customers and get their feedback, while also maintaining greater control of its brand. The company’s online sales, which have been growing, help it reach a wider market. In addition, the company sells to wholesale customers such as health clubs, fitness centers, and yoga studios as a way to enhance its brand image.
STRATEGIC FOCUS This campaign will announce Lululemon’s new diffusion line. The Lime Line will consist of a selection of yoga-inspired pants and jackets at a lower price point than other Lululemon products. It will be more inclusive. The message is that a healthy lifestyle and athletic activity is right for everyone.
Zappos “philosophy is you can’t have happy customers without having happy employees” (Askin, & Petriglieri, 2016, p. 7). But in 2013, Hsieh made the decision “for Zappos to become a self-managed organization” (Askin, & Petriglieri, 2016, p. 9) and moved to Holacracy structure (Askin, & Petriglieri, 2016). Hsieh was aware that many employees were unhappy with the new manager free structure so, Hsieh send out an email offering them a “3 months’ severance (and up to 3 months of COBRA reimbursement for benefits if he/she” felt this was “not the right fit” (Askin, & Petriglieri, 2016, p. 1). There were 1,443 employees that took Hsieh’s offer 20% from the tech department, which was in the process of completing “the Supercloud project” for Amazon in December, which would be “the single
The value of retail customer service excellence is more important, that it reflects the value of corporate culture, happiness as Zappos success.the company believes that interesting and simple corporate culture combines entrepreneurial opportunities to create a value check that is beyond remuneration. The spirit of simplicity, innovation, and excellence is also extended to Zippo 's inventory and distribution system. Zappos is based on excellent customer service, loyalty, and retention rates, and how to build a Successful business model Zappos core values depend on this culture, action leaders at all levels to strengthen. 3. How has Zappos managed ethical risk, and what are potential ethical risks in the
Zappos has a very strong corporate culture. The core values of the business and its culture have a strong influence on all aspects of the business, including the company’s supply chain. Employee training and the hiring of the right employees were vital in growing and maintaining the current culture. Other competitive dimensions include the customer service training and employee development
For that reason, one of the world’s leading retail organisation Zara particularly focus on their organisational resources in order to get the competitive advantage over their competitors. Some of the key organisational resources of Zara are demonstrated below: Market-oriented Strategy However, in the retail industry the competition is very high that is why the customer is considered as a king for them and they have to make them loyal as much as they can for the reason that they will not move to other brands quickly. Moreover, by focussing on customer‘s requirement and likings, reinforced by its operational approaches and Zara shows their assurance towards their precious clients. For that reason the customers of Zara‘s are quite loyal that help them to reach better position in the market (Finney, et al., 2008).
In his best-seller « Delevering Happiness » he explains how Zappos.com succeed to become the number one in the shoe market in US. His leadership is extraordinary because based on the happinness of the other. Zappos was quickly oriented on the customer experience, so they made everything possible de make the customer happy. But to achieve that, he also succeed to make his employees really happy first. Everything in his management is oriented to create the best place to work.
Zara is vertically integrated and takes care of designing, manufacturing and distributing its products. This gives it an immense hold on the market as most of the operational inefficiencies are eliminated by the company’s on employees who identify with the larger goal and value proposition of the brand (The New York Times, 2012). Zara works along with the consumers to understand them more closely rather than imposing its own predictions on them. Zara creates an environment of artificial scarcity in its stores for every design it manufactures so that consumers get a feel of exclusivity rather than stock pile up (Johnson, 2012). This gives them a sense of pride to buy a limited edition of products which they find at Zara stores only.
Abstract : Many factors determine the success of an e-commerce business like the location of launch, products, customer trust and satisfaction, good customer retention etc. Although a plethora of research has determined that there is no one particular way that ensures whether an e-commerce business will be a success or not. The purpose of this study is to understand the Indian market for a particular type of product, understand the demand and scope of the product in a niche segment. Also to elucidate the concepts of customer loyalty and various aspects of customer satisfaction and customer trust.
Inside the company, their organization structure is simple and employees work with high participation, so that the whole company runs efficiently. All above allow ZARA to provide products with lower price. ZARA has a flat organization structure, which emphasizes a decentralized decision making approach; The design team are relatively independent; Store managers have more responsibilities. Team structure is important for operating organization
