Promotion Strategy Sales are made through Lululemon’s own network of company-owned retail stores as well as online and through pop-up shops. Products reach customers through three main channels including corporate-owned retail stores, direct to consumer sales, as well as wholesale, and smaller channels including franchise, and a few other ways. Lululemon believes that its stores help it keep in touch with customers and get their feedback, while also maintaining greater control of its brand. The company’s online sales, which have been growing, help it reach a wider market. In addition, the company sells to wholesale customers such as health clubs, fitness centers, and yoga studios as a way to enhance its brand image. Other sales avenues include …show more content…
Lululemon has a strong social media fan base and an online community of brand ambassadors, which creates brand loyalty. Bars and restaurants must use all the marketing avenues at their disposal to convey their brand message and encourage customers to become extensions of their marketing arm. Take pictures of your food and drink offerings and post them on Facebook and Instagram and encourage customers to do the same. This will help to build a rabid fan base that can’t wait to see what you’re going to offer next. Lululemon attempts to differentiate themselves from competitors through the use and implementation of multiple different methods and strategies. The company’s strategic sales methods pairs with local entrepreneurs as well as athletes who have a passion for their communities and bettering both themselves and the surrounding communities. The goal is to focus on quality over quantity throughout all aspects of their business. Within the strategic sales section of the company there are three programs implemented, those being wholesale, yoga hard goods, and team