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Swot Analysis Of Lululemon

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Lululemon has experienced a strong and steady growth in its revenues from the fiscal year of 2012 to the fiscal year 2016. The company’s compound annual growth rate is 20% (marketline). This is a tremendous growth considering a sales increase of 5-10% is considered good. (https://www.stockopedia.com/ratios/sales-5-year-cagr-850/) These revenues continued to increase because of the addition of forty-three new retail locations and the growth of sales. (marketline) As of August 2017, Sales at Lululemon stores that were open for more than a year grew 7%, which was above the average rate of a 4% rise that many analysts were expecting. (Reuters, “Lululemon's Strong Sales Push Revenue and Profits Up”, 2017). Management at Lululemon is targeting
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It is important to note that Lululemon Athletica, Inc. has continued to grow significantly since its establishment thanks to effective leadership. Nonetheless, in spite of its substantial growth, Lululemon Athletica is experiencing some pertinent issues, which the management have to address so as to prevent it from incurring losses. For this reason, the present paper analyzes these issues and recommends the courses of action that the company’s management ought to implement. Issues Facing the Company The major issues that the company’s management needs to address include the rising competition and the problem

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It is very important for the marketers of Lululemon to consider all of these aspects in order to maintain sales of their products to their target market. The first element of the marketing mix is the product, which involves the total product concept. The total product concept has three layers, beginning with the core product layer, which describes the main benefits that the product has for the consumer (Kerin et al., 2015). Lululemon has a wide variety of

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After plenty of research it has become obvious that JCP did not only make choices that provided relief in the only the moment of need but also choices that would help in the future. By not eliminating any investments and cutting down on costs helped them to not go further into debt that to take several years to break out of. Instead, JCP were showing an increase in sales again by 2010 and continues to still show increases. This differs from Nordstrom and Kohl’s; each of these stores also seen an increase in sales in 2010 with Kohl’s seeing and increase as early as 2009. However, these two stores have begun to experience a decrease in sales in 2012 and continue to see a decline in sales.

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CEO, Potdevin already thought of creating more clothing for men, which helped Lululemon gained profit. Men’s sales have grown over 20 percent annually in the past three years to roughly $330 million (Brown). Along with new variety of men clothing, Mr. Potdevin also added more male educators and recruited more male ambassadors. Before the current CEO took over, Lululemon focused mainly on women clothing rather than for both genders. Mr. Potdevin made a smart move by focusing on men clothing as well as women too,

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The first stage is the Lululemon’s loyal customers that feel do not have comfortable clothes to do exercise. Loyal customers do not need to search the information because they are already familiar with this brand. Third, Lululemon’s most target customers are social and optimistic. Most customers have positive attitude, so they will compare Lululemon with other companies. The next stage is customers will decide to buy the Lululemon’s clothes.

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E-Commerce: Online sales play a large role in Lululemon’s, and it is continuing towards an upward trend (Keyes, 2017) 3). Fast growing male sector: Despite only accounting for a small percentage of its total sales, its male apparel has seen strong growth and potential. Its management hopes that men’s sales will reach one billion or 25% of total revenues by 2020 (Bhattacharjee, 2017). 4). Community Events: Events such as the renowned Seawheeze marathon, helps the brand spread its “lifestyle” image and retain consumer loyalty.

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Also, feeding into the organic mouth marketing. They use fit models to test and give them a feedback.  Lululemon had a manifesto which was created by Mr. Chip Wilson and his father.

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Government policies supporting active and healthy lifestyle can have effect on Lululemon. With growing market, there will be opportunity to grow. Canadian government introducing Workplace Fitness Program Policy, and many other countries that Lululemon operate have also such policies. It is opportunity for Lululemon.

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The company has 655 stores in 18 countries where it sells high-quality fitness and lifestyle gear. Lululemon claims its purpose is to “elevate human potential by helping people feel their best,” and its vision is to “create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all” (Lululemon). All this being said, Lululemon’s core values include personal responsibility, connection, inclusion, courage, and having fun. Being able to incorporate all of these values into its marketing strategies is what has made Lululemon so successful.

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This is why it is so crucial for Lululemon to create and build relationships with customers in order to make them customers for life. There is a large variety of sports apparel brands making the buying power of consumers high. With a variety of sports apparel brands the difference between their products might not be that different after all. This makes it very important for Columbia has to create brand loyalty within their customers. Sportswear is usually used in extreme or rugged conditions so buyers become very concerned with the quality of the product in which they are purchasing.

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More recently the acceleration that we have seen at Lulu Lemon in the most recent quarter puts them in an excellent position to achieve there $4 billion revenue goal by 2020. American financial news site TheStreet, stated that Lulu Lemons high ecommerce penetration, pricing power and broad international opportunity position Lulu Lemon well to reach the high targets that they have set for themselves. Contrary to this, Lulu Lemon has seen a trend that can be tracked back to almost 2004. A sharp fall in shares during October November, and a drastic increase in the following months. Most likely due to the decrease in individuals working out during the cold months, and the influx of workout clothing bought as gifts during Christmas or for new year’s

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Lulu Lemon is a world-renowned athletic store that designs clothes for yoga, running, cycling, training and most other sweaty pursuits for women and men (Lulu Lemon, 2018). Founded in 1998 by Chip Wilson in Vancouver, Canada, the company began as a design studio during the day and a yoga studio at night. Lulu Lemon has transformed to be one of the most well-known yoga brands in the world. One of this company’s greatest assets is its mission, which states: “A constant that has never wavered is our desire to empower people to reach their full potential through providing the right tools and resources, and encouraging a culture of leadership, goal setting and personal responsibility” (Lulu Lemon, 2018).

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Our focus is on creating a community of practice with ournetwork of partners so that yogis and practitioners can share resources, trainings and bestpractices to realize our collective impact. The trend of living a lifestyle that is athletic and mindful is something that is global,that’s across gender—it’s actually across generations. The CEO of Lululemon commented onwhere will the brand’s growth come from in the years to come and he said, “We’re positioning ina unique way at the intersection of mindfulness and sweating. When we think about our 10-yearvision, we think about touching the lives of a billion people. When we think about the growthtrajectory, the sky is really the limit.

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Lululemon needs to maintain their high quality in order to gauge more customers from their existing brand

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