Surely a company designed to target an educated woman who understands the importance of active and healthy lifestyle, that has been started up by a founder who has publicly stated “frankly, some women’s bodies just don’t work to fit the company’s gear”, won’t be a successful company, right? Well in 1998 such a company was started. Lulu Lemon Athletica is a public traded company on the NASDAQ global select market. The brand designs, manufactures and distributes athletic apparel and accessories for women, and the female youth. The most recent Net Revenue sits at just above $2.3 billion, and with an employee base of 12,500 workers the sales per employee works out to be just shy of $190,000. They are 1 of 448,150 companies listed in the clothing and accessories realm, and have seen various ups and downs throughout the years. Most notably are the discrepancies among the board members and founder of Lulu Lemon, often having to recall large amounts of inventory, and even at multiple points in the company’s young life having an excess of stock at the company manufacturing sites. …show more content…
More recently the acceleration that we have seen at Lulu Lemon in the most recent quarter puts them in an excellent position to achieve there $4 billion revenue goal by 2020. American financial news site TheStreet, stated that Lulu Lemons high ecommerce penetration, pricing power and broad international opportunity position Lulu Lemon well to reach the high targets that they have set for themselves. Contrary to this, Lulu Lemon has seen a trend that can be tracked back to almost 2004. A sharp fall in shares during October November, and a drastic increase in the following months. Most likely due to the decrease in individuals working out during the cold months, and the influx of workout clothing bought as gifts during Christmas or for new year’s