“Seeing is Believing” Campaign - Lululemon MIRROR Company Background Lululemon is a brand founded in Vancouver Canada in 1998 that now has stores across the globe. It started by making apparel for women to wear during yoga. However, have expanded its brand to include clothes for yoga, running, cycling, and training for men and women. Project Objective Lululemon MIRROR's objectives are to raise awareness for the brand's new innovative technology as well as increase sales for MIRROR. Target Audience The target audience for Lululemon’s MIRROR is men and women from ages 20 to 35 with a middle to high-income level from the United States or Canada. The target audience would have purchased a product from Lululemon before, as well as have an active …show more content…
However, For Lululemon MIRROR, its main competitors are other home workout mirrors such as FORME Studio, Echelon Reflect, and ProForm Vue. However other competitors include in-person gyms as well as at-home fitness gym equipment such as a Peloton. Primary Message The primary message of this campaign is anyone should be able to pursue a healthy and active lifestyle, no matter their physical appearance or their amount of fitness knowledge. Key Consumer Benefit MIRROR’s key consumer benefit is it allows consumers to stay active with the convenience and privacy of their own homes. With MIRROR being able to double as a plain mirror as well as a home gym consumers can set MIRROR up anywhere in their home. Additionally, for consumers with a busy lifestyle that prohibits them from making it to the gym, MIRROR is always ready with workouts ranging from 5 to 60 minutes. Furthermore, consumers with gym anxiety can take live classes from real gyms across the world as well as prerecorded workouts that will allow them to pursue their wealthy lifestyle stress-free. Call to Action Contextual Links: “Learn more by checking the link down