1. The duration of short term memory can be stored for approximately 20 to 30 seconds. The capacity of short term of memory is plus or minus seven.
2. The difference between structural and phonemic encoding is that structural is when we encode the physical characteristics of something and phonemic is when we encode the sound of something.
3. A recent study has shown that flashbulb memories can be produced by experiencing a type of brand related interaction.
4. For something to be statistically significant it has a p<0.5 representing the probability that random chance could explain the result.
5. If your hippocampus is damaged due to a stroke it can lead to loss of memory and difficult making new memories.
6. A placebo is any substance that is
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Sensory neurons: tell the rest of the brain about the external and internal environment.
b. Motor neurons: Motor neurons contract muscles and mediate behavior, and other output neurons stimulate glands and organs.
10. Positive Reinforce: My mother gave me money for doing homework.
Negative Reinforce: Aaliyah does the dishes in order to avoid her mother constant nagging.
11. The findings of the Zimbardo’s Stanford Prison Study is that the guards began to harass prisoners. It was concluded that people will readily conform to the social roles they are expected to play.
12. The findings of the Milgram study is that people are likely to follow orders given by an authority figure, even to the extent of killing an innocent human being; this because people with high authority is ingrained in us because of the way we are brought up.
13. An example of the halo effect is when my teacher taught that I was an angel and that I could not hurt a fly, so one day I shot the bird to one of my classmate, and she saw she was disappointed she smacked me.
14. Id-This aspect of personality is entirely unconscious and includes of the instinctive and primitive behaviors
Ego- the component of personality that is responsible for dealing with