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Zwaan Bikes Case

511 Words3 Pages

Conclusion
In conclusion, Hans Struijk Fietsen is the strongest competitor in the market. Zwaan Bikes are focusing on the product differentiation as Hans Struijk Fietsen; Zwaan Bikes got the lowest score on an online sales channel. Therefore, they need to develop the online sales channel to attract the customers like the competitors.
On the other hand, the weakest competitor is Mega Bikes since they have the same weakness as Zwaan Bikes; they can be considered as the closest competitor. Mega Bike is focusing on pricing management only; Zwaan Bikes can develop other customer needs such as online sales to steal the customers from them.
Since Brompton is sold at several competitors, the market segment of the Brompton is becoming popular. As …show more content…

Each manager report to the CEO directly; the strength of this divisional form is that the decisions can be made faster since reporting system is not confusing. Moreover, each employee can develop their skills because they can concentrate on their division only. Zwaan Bikes have employees specialized in mechanics and this is a great strength for the firm since a lot of customers visit their shops for the repairing with the trust.

However, the salesperson of Zwaan Bikes does not seem to have good skills and capabilities in sales. The generic strategy that they use is product differentiation; the salesperson should have a various knowledge about the innovative product. This is a weakness for the firm since employees do not really have much passion about the products that they sell. Managers need to provide training based on their duties to perform better on the tasks. According to the regional manager Dave, his subordinates just keep on doing what he asked them to do which means that they are not willing to do the work which were not asked to do. They should increase the chance of communicating upward and when the decision should be made, managers should involve all their subordinates so the results can be more

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