THEORY AND MODEL Philip Kotler (1995) has developed model of consumer decision making process which is widely used to understanding customers purchasing decision. Kotler (1995) stated that a purchasing decision is determined by the customer’s personal characteristic and evaluation process, along with the external stimulation environment. The detail of theories will be state in the sequel: By theory of Kotler (1995), external stimulation can be divided in two groups. 1. Marketing stimulation which
Task 1.1: The Consumer decision making process: Problem recognition The decision making process triggers when a consumer has a need or a problem which has to be satisfied/ solved – (i.e. Consumer needs to purchase a new kitchen appliance) The black box theory helps to understand this process and shows the interaction between the stimuli, consumer characteristics and response, and the decision process. The Black box theory This theory is split into two stages: 1. The Environmental Factors –
My second objection is that it seems to neglect human rights and common sense, imagine that you are walking in the park and you see a rock is rolling down a hill and about to crush 5 kids playing at the bottom of the hill and you are standing next to a fat kid, you know for certain that the rock will crush the kids and kill them and the only way to stop that from happening is to push the fat kid in front of the rock and killing him, consequentialism
Student Name Professor Name Subject Date What are the Moral Implications that come with Sweatshops and the idea that we as people have the ability of autonomous choice in life? Sweatshops are morally legitimate because individuals who work in the sweatshops choose to do so. They might not like it or prefer to work in sweatshops but the fact that they choose to work in such places is morally significant. This argument is the core of many academics and economists who advocate for the legitimacy of
System’s Reply entails that Searle is not the machine, yet only represents the central processing unit of the machine. System’s Reply discusses that there are many other parts of the machine like the program, memory, and input or output devices. Since Searle is only the central processing unit, he is not the system. He is but a part in a larger system. System’s Reply concedes that Searle does not understand Chinese due to the fact that
of death and experiences of bodily appetites are not common to all human. Research has shown that there is a social construction of emotions that affects the degree of fear one constructs throughout their life. In other words, experience of fear can be taught and culturally constructed. The grounding experience includes a wide range of diverse experiences that are affected by cultural interpretation. Hence the grounding experience is not common. Even sense perception differs according to one context
dislike that utilitarianism prompts in the minds of many, that it has been subject to several criticisms. In this essay, I will use both moral intuitions and examples in attempt to outline three of the strongest objections to utilitarianism. I will furthermore attempt to show that such objections render utilitarianism to be unsuccessful. To achieve this it is, however, necessary that I discuss the concept of utilitarianism, as well as how such a theory influences the decisions and actions of moral agents
theory utilitarianism and outline its main claim; then I will present the most serious objection to utilitarianism: that it does not value justice; next, I will present utilitarianism’s refutation to the critique; lastly, I will evaluate utilitarianism’s reply and argue that utilitarianism can sufficiently answer this objection. While there are different schools within utilitarianism I will be focusing on its most common version: act utilitarianism (from this point on I will refer to it simply as “utilitarianism”)
is an innocent person. In cases of rape and even some cases of protected consensual sex, Thomson says it is not immoral for a woman to kill a fetus by denying it use of her body. There are two pieces to Thompson’s argument. First, she rejects the common assumption that to kill an innocent person is always morally wrong. And she uses a clever counterexample (the violinist) to show that even aside from the case where you would need to kill an innocent person to save your own life, it is not always
dislike that utilitarianism prompts in the minds of many, that it has been subject to several criticisms. In this essay, I will use both moral intuitions and examples in attempt to outline three of the strongest objections to utilitarianism. I will furthermore attempt to illustrate how such objections ultimately show utilitarianism to be unsuccessful. To achieve this it is, however, necessary that I discuss the concept of utilitarianism, as well as how such a theory influences the decisions and actions
However, we can find in his next objections aspects that may be controversial. Socrates begins saying that whether a just man would act to overcome another just man. Both had the same opinion that just man may consider it right to overcome an unjust man. Proceeding, what the unjust man will
central foundation of this theory. The mentioned normative theory of ethics is as coined by Jeremy Bentham, in his founding of utilitarianism. However, George Mill who can be said to be a versed advocate for utilitarianism, defends the theory from common criticisms such as “What utilitarianism
intuitive dislike that utilitarianism prompts in the minds of many, that it has been subject to several criticisms. In this essay, I will use both moral intuitions and examples to outline three of the strongest objections to utilitarianism. I will furthermore illustrate how such objections ultimately show utilitarianism to be unsuccessful. To achieve this it is, however, necessary that I discuss the concept of utilitarianism, as well as how such a theory influences the decisions and actions of moral
show that there was a designer. Another problem with this argument is that things in a watch (or a universe) contain different parts that look like they have no function, so these parts are somewhat proof that he universe wasn’t designed. Paley replies to this by saying that just because we do not know the function of something it doesn’t mean that it has no function, Paley looks at different parts of the watch (or universe) and from this he decides that it must have been
In his Sixth Meditation, Descartes argues that (1) mind and body are distinct, and (2) mind and body form a union, in which the mind and body can interact with each other. To better understand a union, take the example of ‘3 meters’: a measurement, i.e., union, formed from the number ‘3’ and the unit ‘meter’. Descartes argues in his Second Meditation that he can conceive of a mind as essentially a thinking thing, not an extended thing. Thus, he argues that a mind can exist without being extended
how sophisticated (e.g. systems reply, robot reply, combination reply) a computer is, it will not have actual understanding or
Thus, one may counter-reply to the aforementioned considerations and challenge again Russell’s simplicity argument. After all, one may wonder if the same criticism advanced against the argument for instinctive beliefs applies to the simplicity argument. That is, maybe we may conceive other simple hypotheses today as well as tomorrow, thereby refusing the common-sense view as the only simple one just in the same way we refuted it as the only
II- Proletarians and Communists: The Manifesto then discusses the relationship of the Communists to the proletarians. The immediate aim of the Communists is the "formation of the proletariat into a class, overthrow of the bourgeois supremacy, and the conquest of political power by the proletariat." The Communists' theory simply describes a historical movement underway at this very moment. This includes the abolition of private property. Marx says that Communists have been "reproached" for desiring
Case 1: Nightstalker Introduction: Richard Ramirez was well known in California as the nightstalker, an appropriate nickname due to his 13 counts of murders, 5 attempted murders and 11 sexual assaults. Ramirez was sentenced to death row in 1989 and remained there for 23 years until B-cell lymphoma took his life. I believe California should not have sentenced Richard Ramirez to the death penalty under the condition that he remains in prison for the remainder of his life. This course of action is
Socrates did not like this definition of holiness and ask Euthyphro instead to give him a general definition that would identify one feature that all good or holy deeds share in common. Euthyphro suggests that holy is what the gods find to be agreeable and acceptable. But Socrates then points out that gods often differ depending on the person and their beliefs, so what is agreeable to one might not agreeable to all. Your god may