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A Dream Deferred By Langston Hughes

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What happens to a dream deferred? … the poem “A Dream Deferred” by Langston Hughes explores the topic of deferred dreams and connects to the reader because everyone has lost dreams. Many people have interpreted the poem in different ways. Nike's “A Dream Deferred” and Khandi Alexander's “A dream deferred” are examples of different interpretations and artistic expressions of Hughes’s poem. These different interpretations are essential to understand because it shows how the meaning of words can change when different contexts, sounds, and visual elements are used.

To start, Nike's “A Dream differed” is a video advertisement that depicts athlete Sanya Richards training after having bad performance in her previous years. The video uses a combination of elements to show the listener what message Nike is trying to convey. They use sad and slow music as well as have an announcer, in the beginning, describe Sanya’s failure, and towards the end audience applauding can be heard. Nike also uses visuals such as Sanya Richards training and running on a track. The video shows the disappointed faces of people who could be loved ones. lastly, the video shows a dove flying away and the screen turns black and shows the Nike logo “Just do it.” The poem is read in a slow, solemn tone. The main idea of this advertisement is to tell athletes that even if …show more content…

In this version of “A Dream Deferred” Khandi Alexander uses more emotion and emphasis in her voice. The video shows images of black people struggling with homelessness, jail, and other various other social issues. Then shows images of them happy, having an education, and succeeding in general. The purpose of this vocal performance is to motivate black people of any age who may be struggling (with poverty, drug abuse, criminal history, etc.) There is still a chance and hope for them to get an education and succeed in

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To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.

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While Nike pumped an extra 24.8 percent into its already soaring ad budget” (774). Logos clearly shows how much these companies put into brand these products. There is almost no room for the quality of the product in the budget because of all of the money going to how to brand the product. Logos can really make the reader see how they fall into the trap the companies have set. It really helps for great reflection, and to get the readers even more into the article.

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There are three different appeals that advertisers use and they are Logos, Pathos, and Ethos. Logos is an appeal that attracts logic, intelligence, and reasoning. Pathos is an appeal that attracts passions and emotions, and Ethos is an appeal that attracts values, ethics, or the kind of person the audience is. In this advertisement the advertiser is using the Ethos appeal because it successfully appeals to athletes and physically active personnel. Additionally, the visual relays a message that if someone drinks the beverage they can win but they also use an image of a young male athlete that looks as if he is fatigued from working hard to win.

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It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

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For example, Langston Hughes says, “What happens to a dream deferred?” (Hughes). This means, what happens when a dream is ignored? This poem was written in a time with feelings of segregation and discrimination toward blacks in America. In addition, Hughes says, "Does it dry up" (Hughes).

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The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.

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The producers of these commercials know this does not draw in a crowd and know that they need to use fast, up beat, inspiring music to draw peoples’ attention. The players, athletes, and people involved in the video clip are all showering in Nike attire with bright colors and designs and the big symbol they are known for is visible for everyone to see. In some of the propaganda, a player may be shown as mediocre with very little Nike attire, but as the publication goes on, the athlete is wearing all Nike and becomes an excellent competitor. This shows the audience that if they wear their products they will become better and well rounded. Another example Nike uses pathos is by using an athlete that once had multiple failures and has turned their failures into success.

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Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.

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Everyone has dreams, but the thing is most people never accomplish them. Some people put off their dreams to the side because something more important than their dreams comes forth. They believe that is better to put their dreams to the side or give up on them and allow their dreams to fade in their minds. In “What happens to a dream deferred?” by Langston Hughes, the poet uses the title, tone, diction, and selection of detail, to express how people are affected by deferred dreams.

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The “LeBron James Nike Pool” commercial utilizes music. The song sets the mood in the commercial. The melody is a calming mix of jazz and a little bit of hip-hop. The background music in the commercial makes it seem like it is a typical day. The melody is calming and it is an oldie it also indicates that while working out LeBron is just trying to have a good time.

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LeBron James and Serena Williams are used to show how successful anyone can become with hard work. The Declaration of Independence can be applied to this advertisement because it is what America free, gives people certain rights, and states we are all created equal. The advertisement used a minority race to really capture the concept of everyone being equal. Common stereotypes of African Americans were twisted by Nike in a helpful way that further expressed their

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It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.

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The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.

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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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